Eva Help Documentation

Eva Help Center

Hi there! How can we help you?

Eva Help Documentation

Trending Articles

How to Check Refund Rate on Eva

What is Refund Rate?  Amazon customers have a right to send the order...

Learn more

Connecting Amazon Advertising Account to Eva

To connect your Amazon advertising account to Eva, follow these steps: Go...

Learn more

FBA Inventory Monitoring

FBA Inventory Monitoring Graphic demonstrates inventory-related data for...

Learn more

Reimbursement FAQ

Do I Need to Sign a Contract? The only thing you have to do is to be our...

Learn more

Find Answers

Frequently Asked Questions

You can get only reimbursement services (though our pricing solution will still be available to you if you choose to use it). All that’s needed is the starter plan at $49/month.

We are aware that as a bookseller, you might need different features and strategies to forge ahead in the competition. Eva provides a lot of highly useful features for booksellers and some of the most popular ones are explained below.

Book Category-Specific Repricing Strategies

Eva pricing management works distinctively for booksellers as we are aware that the game in the book category is unlike any other.

  • Eva has condition-based pricing strategy for the SKUs in book category. She prices an SKU in book category by considering not only the competitors but also the price of the same book in all conditions as “new”, “like new”, “very good”, “good”, “accetable”.
    • The same books in different conditions are priced interdependtly.
    • After evaluating all the competitiors and the price range of the same books in the same condition and in the other conditions, Eva makes the best and most strategic pricing decision.

  • In order to avoid any possible undersells, Eva does not lower the price of the SKUs in book category more than 5% in a day.

  • Eva practices SKUs-based pricing strategy in order to keep up with the competition for each and every SKU. Eva’s AI-based technology takes into consideration a lot of variables.
    • If the sales velocity of an SKU is high, Eva does not hit rock bottom to sell the product. She keeps the price around the right spot for 1 to 15 days, depending on your BSR and the offers of other sellers, to sell the product at highest possible price to maximize your profit. If the book is not sold in this time course, Eva starts agrresive pricing strategy in oder to increase the sales and lower your inventory storage cost.
    • She evaluates your rank in BSR (Best Sellers Rank). Depending on your rank, she pratices a profit maximization pricing strategy for a certain while to sell your porduct at the highest possible price.

Scheduled Pricing

If there are shopworn books in your inventory, you might want to liquidate those books by decreasing the minimum price of each SKU gradually. However, it might be a toilsome task to keep up with each SKU. You can use Scheduled Pricing to automize the minimum price changes to liquidate your products.

It is possible to automize the decrease in minimum price on SKU-level with Eva’s scheduler tool, which means you can reduce the minimum price of the SKU on a regular basis based on the determined percentage and duration.

To use this feature, go to the “Pricing Management” page and find the specific SKU for which you want to use “Scheduled Pricing”.

Then, click on the “Update” button under the “Advanced Pricing Options” title. 

Figure 1 Update Button On Pricing Management Page 1
Figure 1 Update Button On Pricing Management Page

A pop-up screen will appear. There are three boxes; click on the “Set Scheduled Pricing” box. Please see Figure 2 below.

Figure 2 Scheduled Pricing Box
Figure 2 Scheduled Pricing Box


Once you click on the box, a new section will appear on the pop-up screen. In this part, you are required to fill in the “percentage” and “days” fields. Please see Figure 3 below. The default settings are “%20” and “7 days” for these fields, which means that the minimum price of the SKU will be 20% decreased every seven days.

Figure 3 Required Fields For Set Scheduled Pricing Feature
Figure 3 Required Fields For Set Scheduled Pricing Feature

You can customize the settings according to your needs whenever you want. Once you finish making the necessary arrangements, click on “Save”.

You will see an ‘SP’ icon for the SKUs that you see scheduled pricing. You can see the related explanation when you hover over the symbol. Please see Figure 4 below.

Figure 4 Sp Symbol
Figure 4 Sp Symbol

Please note that this setting will be automatically stopped when the minimum price decreases to the break-even point of the SKU. 

Set Current Price

Sometimes, you might want to intervene and change the current price of an SKU manually while pricing management still works on Eva.


Instead of using Amazon Seller Central to change the current price, you can handle it on Eva.

To do so, go to the “Pricing Management” page and filter the SKU for which you want to change the current price.

Then, click on the “Set Current Price” button under the “Advanced Pricing Options” title. Please see Figure 5below.

Figure 4 Set Current Price Button On Pricing Management Page
Figure 5 Set Current Price Button On Pricing Management Page

A pop-up screen will appear. On this screen enter the current price you determined for the chosen SKU. Please see Figure 6 below.

Figure 5 Pop Up Screen For Set Current Price
Figure 6 Pop Up Screen For Set Current Price

Enter your current price. Please note that the value you set has to be between the range of your min. and max price. In addition, if you use the “Fixed Price” option, you cannot “Set Current Price”. After entering a value, click on “Save” button.


The current price will be applied directly and the price will continue pricing based on the current price you set.

Automation Settings

It is possible to set default values for the new SKUs on Eva. It might come in handy for the booksellers whose products are around the same price.

To manage automation settings, go to the pricing management page.

On the upper right side, there is a “Manage Settings” button. Please see Figure 7 below.

Manage Settings Button
Figure 7 Manage Settings Button

Once you click on the button, a pop-up screen will appear. There are two parts on this screen which respectively are “FBA Fee & Cost Settings” and “Default Values for the New SKUs”.

To set default values, go to the related column. Please see Figure 8 below.

Default Values For The New Skus
Figure 8 Default Values For The New Skus

Enter “product cost”, and use either “use target return based pricing” or “use manual min. price based pricing”. If you choose to target return pricing based pricing, enter a value either for“Min ROI” or “Min. Margin”. To change it, click on the switch icon in the middle. Please see arrow 1 in Figure 8 below.


Click on the toggle to enable pricing management. Please see arrow 2 in Figure 9 below.

Switch And Pricing Enabled Button
Figure 9 Switch And Pricing Enabled Button

After entering the values, click on “Save” button.

When it comes to calculating your profit, there are two different metrics that can guide you: “ROI” (return of investment) and “profit margin“.

  • Profit Margin: It is a profitability ratio that measures the amount of net income earned with every dollar of sales generated. 

Profit margin can be calculated with the following formula: Profit / Revenue. 

Here, the cost and fees should be considered to calculate the correct profit margin.

Let’s make it more clear with an example. You buy a product for $30 and want to sell it for $100. Amazon cuts of 15% fee and, which means $15 goes to Amazon. As a result, the profit is $55. (Revenue ($100) – Cost ($30) – Fees ($15))

By calculating the profit, we can find the profit margin: Profit ($55) / Revenue ($100) = 55%

  • ROI (Return of Investment): ROI measures the return on investment against the investment cost. It tells how much you gain for a single dollar you spend. The higher ROI, the better. 

Return of investment is calculated with the following formula: Profit / Cost

Based on the previous example, let’s assume the profit is $55, whereas the cost is $20. The ROI will be: Profit ($55) / Cost ($20) = 275%

Don’t be confused with all these numbers and formulas.
Let Eva calculate for you and help you on your way to have better profits.

“Settlement reports provide a detailed breakdown of a merchant’s account activity for a given settlement period” as Amazon explained.

These reports give information about different types of fees Amazon charges and you can use this report to support your reconciliation processes. You should generate them regularly.

In order to give you more information and display your data on the charts, we simply ask you to request Settlement Reports from the Amazon Seller Central account, which takes only a couple of minutes.

To request Amazon Settlement Report, please follow the steps below.

 1. Log in to your Seller Central Account.

  1. Go to Reports > Payments > All Settlement.
  1. Select Date Range for 12 months.
  1. Locate the Settlement Periods.
  1. Click on the Request Report.
  1. Request report for all Settlement Reports within 12 months range to avoid missing data.

Amazon constantly compares and monitors sellers’ prices, including shipping costs, based on the prices of other sellers in the market in order to ensure a safe race in this crowded, competitive environment. That is called the Amazon Marketplace Fair Pricing Policy. Amazon detects the prices that might harm customer trust, which is because these prices are either too high or too low. In that case, this price is marked as a Pricing Error. Amazon can close or block the product, withdraw the offer; it even might lead to the termination of your seller account.

It might be impossible to deal with a massive number of SKUs with constant control 24/7. EVA works in accordance with the Amazon Fair Pricing Policy and makes her pricing decisions accordingly. So you do not need to take any extra action in case of any pricing error; EVA will solve this error for you. As soon as she detects a pricing error, she sends Amazon a price feed that will push the product out of this wrong price range.

Please note that Eva can help you solve pricing errors automatically only when you enable pricing for the SKUs. In another word, this feature is available only for pricing-enabled SKUs. You need to enable the ‘Pricing’ for the SKUs with pricing errors and set your minimum price. Eva works it out to reactivate the listing quickly; she changes the price dynamically and learns to avoid those price ranges that cause deactivation. 

After you connect your Seller Central account to Eva, if you see your SKUs shown as below, it means there is a problem distinguishing your data. This happens when your Seller Central Report Language is not English.

To solve this problem, you need to follow these straightforward steps.  

  • Start with log in to your Seller Central account and select ‘Settings’. Continue with the ‘Account Info’ section from there.
  • Then click on ‘Language for feed processing report’. A drop-down menu will appear. 
  • Choose English from the language options.

Once you complete this process, we will redownload your reports and make sure you can see all of your SKUs with no missing data.

Eva’s AI-Powered Repricer refreshed your listing prices at Amazon refresh rate to make sure you always beat the competition. Smart, so you don’t have to set a maximum price, worry about fees, or lose profits in price races to the bottom. It is easy to use and if you are unsure about product minimum price you can calculate using purchase price and desired ROI or Margins.

We know Private Labels want to focus their time on improving their Brand, not setting and constantly updating Amazon prices. Our AI-powered solution will automatically update the price of your listings so you sell at the optimal price. To make sure you always have products in-stock, we will adjust sales velocity when your inventory is low and help you stock your most profitable items first.

Eva’s Reimbursement Membership allows you to access our reimbursement services. Our team of experts will make sure you get full reimbursements from Amazon for a 20% service fee. We will also audit your past 18 months to find possible reimbursement opportunities that were missed.

You can get only reimbursement services (though our pricing solution will still be available to you if you choose to use it). All that’s needed is the starter plan at $24/month

We understand the importance of good data to grow your business. To help you make smart, data-based decisions we display the most important information about your business. One area that we focus on specifically is your profits because that is the money that you take home.

The Monthly Revenue caps in our plans refer to the amount of revenue that is generated through your Eva account. So we will not count any business that is not visible in Eva. Your package is calculated by your highest revenue month in the last 3 months.

The $500, $1000, or $6000 free reimbursement is a deduction from our reimbursement service fee. For example, you would not be billed for the first $500 worth of reimbursement services – after that, a 20% service fee will apply to reimbursements.

If you would like to connect more than one store to your account, you can connect unlimited instances of the same store for different marketplaces. Your total revenue and the total number of SKUs define your Software package.

If you are a Premium or Ultimate customer you can connect unlimited instances of the same store free of charge. 

For other Software Plans; if the first marketplace of your store is an EU marketplace, all additional EU marketplaces will be free of charge. All additional marketplaces in UK, MX, CA, US will be $10/month for each store added. If the first marketplace of your store is not an EU marketplace, only the first added EU marketplace will be $10/month, other additional EU marketplaces will be free of charge. All additional marketplaces in UK, MX, CA, US will be $10/month for each store added.

If you are a customer and you connect any stores, the store will be converted to paid and your account will be automatically charged on the next billing cycle.

If you are adding additional stores that are not the instances of the same store, but other stores that are owned by the customer the same rules will apply. If you want you can also ask Eva Team to avoid competition between your stores as this will enable friendly execution mode between the related stores.

If you are an agency adding multiple stores, you can benefit from Eva Agency model, which has unique advantages for overall access to Eva and Reimbursements. Please approach our team via chat window if you are interested in Eva Agency Mode.

Growing your Amazon business can be hard and sometimes you have lots of questions. In other situations, your team is handling the store and you want to make sure they have a dedicated point of contact. Our team has end-to-end Amazon store management experience so they provide accurate and detailed answers to your questions. 

We have documentation to help with most questions as well as 24/7 support available. It is our value to constantly improve our solution to be more intuitive and easy to use so that you are able to get all your Amazon Management needs done fast and efficiently. Please also reach out to us if you find anything complex or have thoughts on improvements – we are here to grow together.

You can have as many users per eva account as you would like. There is no extra charge for additional users.

Our algorithm adjusts automatically to booksellers so you never leave money on the table. Ignore the new sellers and long-time waiting ones.

Eva reprices at the Amazon refresh rate so there is no way to reprice faster.

  • Real-time Repricing
  • Price Management
  • Sales Velocity based Strategies
  • Unlimited SKUs Listings
  • Sales & Profit Analytics
  • Reimbursement
  • 19 Amazon Marketplaces
  • Unlimited Users 
  • Expert Support

Repricer Features 

Private Label Pricing Features 

Reimbursements Features 

Analytics Features

  • Reliable – Our solutions will make sure you sell at the best price possible 
  • Easy to Use – All features should be intuitive and improve your business
  • Actionable Analytics – Know your business and what decisions to make
  • Best in Class Support – Our support team is available 24/7 and passionate to help
  • Affordable – We want to help the most Amazon sellers while taking the least of their profits

This is a question that we get sometimes but by and far it seems that most sellers do not want to pay annually. We trust our solutions so we do not offer any standard annual plans to lock in customers, however if you have a specific reason to pay annual please contact us and we will work with you.

You’ll get instant access to all of our features for a full 15 days. You’ll be able try intelligent repricer, get access to reimbursement, advertising and sales & profit analytics and much more. When your trial period is over, you will never want to run your business without Eva.guru, not even for a day! You’ll be prompted to select a paid plan and all your data, configurations and listings will remain intact.

No. There is no automatic subscription. If you don’t activate a plan, the account will simply run out at the end of the trial.

On this chart, Reimbursement, Total Refund, Total Expense, and Total Profit data are extracted from the Settlement Report provided by Amazon. Amazon provides this report on a periodical basis. So it is updated on Eva when Amazon provides this report, which might be the reason why there is a difference in the actual amount you calculated and the amount that Eva shows on this chart. You can see the last time that Amazon provided the store-specific Settlement report to Eva by hovering on the info icon on the upper right side of the chart. Please see Figure 1 below. 

Please note that Total sales, COGS, and Quantity data are updated every day since these data are not extracted from Settlement Report. 

Figure 1 Info Icon On Sales Finance Chart
Figure 1 Info Icon On Sales &Amp; Finance Chart

Listings deactivated for potential high pricing error.”

Amazon constantly compares and monitors sellers’ prices, including shipping costs, based on the prices of other sellers in the market in order to ensure a safe race in this crowded, competitive environment. That is called the Amazon Marketplace Fair Pricing Policy. Amazon detects the prices that might harm customer trust, which is because these prices are either too high or too low. In that case, this price is marked as a Pricing Error. Amazon can close or block the product, withdraw the offer; it even might lead to the termination of your seller account.

You can check your SKUs with pricing errors under the ‘Fix Your Products’ section on Seller Central. You can manually set new prices from this section to fix those errors or from the ‘Manage Inventory’ section on Seller Central.

It might be impossible to deal with a massive number of SKUs with constant control 24/7. EVA works in accordance with the Amazon Fair Pricing Policy and makes her pricing decisions accordingly. So you do not need to take any extra action in case of any pricing error; EVA will solve this error for you. As soon as she detects a pricing error, she sends Amazon a price feed that will push the product out of this wrong price range.

Please note that Eva can help you solve pricing errors automatically only when you enable pricing for the SKUs. In another word, this feature is available only for pricing-enabled SKUs. You need to enable the ‘Pricing’ for the SKUs with pricing errors and set your minimum price. EVA works it out to reactivate the listing quickly; she changes the price dynamically and learns to avoid those price ranges that cause deactivation. 

Eva Help Documentation

Eva Release Notes

What's new in the latest version of the Eva.

Release Note 26 Nov, 2021

Eva is now available in Amazon Indian Marketplace! You can follow the link to see how you connect your stores in Indian market. NEW FEATURES Rounding Price Feature Eva has another very handy feature...

Do you need gain a better insight into Eva?

Schedule a demo call with the Head of Customer Adoption now!