Profit Analytics Graph
Eva provides detailed profit analytics on SKU-level based on the sales of the SKU in the last thirty days and sixty days.
Go to the Pricing Management page, find the SKU of which profit analytics chart you want to check and click on the “Pricing Actions and Analytics” button. Please note that you can see the “Profit Analytics” only for the SKUs of which product cost is entered. Please see Figure 1 below.
A pop-up screen will appear. Go and click on the “Profit Analytics” tab to see the related chart for the chosen SKU. Please see Figure 2 below.
On the “Profit Analytics” chart, “Sales Amount“, “Total Expense“, “COGS” data are displayed as default. In addition, it is also possible to include “Average Profit“, “Profit“, and “Margin” by clicking on the name of the group you want to include. Please see Figure 3 below.
Each data is represented with a color, which is shown with a colored ball next to every group.
This is a two-axes chart. Firts axis represents the monetary amount (please see arrow 1 in Figure 4 below) and the second axis represents the historical data (please see arrow 2 in Figure 4 below).
It is an interactive chart, which means that each group can be included in or excluded from the chart with a simple click. To do so, go and click on the related group. Names of the excluded groups are faded.
On the right side of the chart, there is a detailed list for each day there was a sale for the chosen SKU. Please see Figure 5 below.
It is possible to check the detailed list of each day. To do so, go and click on the related day on the chart, and on the right side, the related list will be displayed.
If you have not added your Amazon Advertising Account to Eva yet, you will see a “Connect Advertising” button next to “Advertising Cost” in the list. You can simply click on it to add your Amazon advertising account to Eva.
At the bottom of the chart, the accumulated number for “Total Sales“, “Total Expense“, “Total Profit“, “Organic Sales“, Total Advertising Cost“, “Advertising Sales” and “ACoS” over the last thirty day is displayed. In addition the average number for the last thirty days is displayed for “Cost (Avg. Cost)”, “ROI% (Avg ROI%), and Margin% (Avg. Margin%). Please see Figure 6 below.
To change the time slot, go and click on the dropdown menu on the upper right side. Please see Figure 7 below.