SKU Pricing and Buy Box Graph
For the SKUs for which pricing management is enabled, a detailed “SKU Pricing and Buy Box” graph is available for the last 24 hours for the resellers and for the last 30 days for private labels.
To check it, go to the “Pricing Management” page. Find the SKU you want to check and click on the “Pricing Actions and Analytics” button. Please see Figure 1 below.
A pop-up screen will appear. By default “SKU Pricing and Buy Box“ graph will open. Yet, if you move around the other tabs, click on the “SKU Pricing and Buy Box” tab to come back. Please see Figure 2 below.
The chart displays relevant data for the SKU such as “Your Buy Box Price“, “Competitor Buy Box Price“, “Buy Box Sharing Price” if the buy box is being shared, “Your Sales Price”, “Competitor Price 1“, “Competitor Price 2“, “Your Min. Price“, and “Your Max. Price” for the resellers. Please see Figure 3 below.
For the private labels, it will be displayed with the data of “Your Buy Box Price“, “Competitor Buy Box Price“, “Your Sales Price” and “Your Min. Price“. Please see Figure 4 below.
Each color represents a specific group on the chart, which is indicated with the colored icons next to the related group.
This is an interactive chart, which means that you can include or exclude any of these groups by simply clicking on each. Excluded groups are faded.
NOTE: If the competitor is above/below 50% of our product, Eva will act as a Single Offer.
By hovering over a group, you can emphasize the related colored line on the chart. Please see Figure 5 below.
When you hover over an icon on the chart, a pop-up text, showing the detailed numeric data and date, will appear. Please see Figure 6 below.
If you use the “Similar Products Pricing” feature, on the SKU Pricing and Buy Box chart, a green star symbol represents the buy box ownership achieved with the competition max price.
For the resellers, at the bottom, the total number of “Pricing Decisions“, and “Buy Box Ownership” as well as a link to “Go to Pricing Management” are displayed. We are presenting Buy Box information by categorizing the Buy Box Ratio data into two distinct categories one for holding Buy Box ownership and another for matching the Buy Box price without actually holding it. Please see Figure 7 below.
For the private labels, “Price Change %” compared to the previous day, “Inventory Level” and “Sales Trend” including “Last Week Same Day“, “30 days” and “Quarterly” are displayed at the bottom for each day. In “Sales Trend”, “⬆️” symbolizes an increase in sales compared to the sales trend in the related time slot while “⬇️” symbolizes a decrease in the sales compared to the sales trend in the related time slot, while “⬅️➡️” symbolizes that price remained stable. Please see Figure 8 below.
It is possible to see the explanation of the symbols on the chart by hovering over the info icon on the upper left side. Please see Figure 9 below.
NOTE: If a product is out of stock, that means Amazon does not send any price change notification and Eva can not reprice the item. For Eva to reprice your product, make sure that it is in stock!