Parent ASIN Management

Parent ASIN Pricing is a feature for Private Label customers. This feature allows our customers to configure each of their Child ASIN’s prices according to the Parent ASIN. By choosing a Parent ASIN and Child ASIN, you will be able to apply any extra charges or lower prices to the Child ASINs in an organized and easy way.

Since many Amazon brands have many variations of a single ASIN, sometimes there is a need for different pricing solutions such as size, colour and different batches. Parent management on Eva enables brands to differentiate their prices.

Video description of Parent ASIN Management


To do so, you first have to hover over to the menu on the left side of the app and click on Parent ASIN Management. See Figure 1 below.

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Figure 1 – Parent ASIN Management Tab

Please note that to start using this feature you will be required to click on the Sync from Amazon button so that we can collect your Parent ASIN information from Amazon. See Figure 2 below.

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Figure 2 – Sync from Amazon

After syncing your Eva account with Amazon, you now will be able to see your Parent and Child ASINs. See Figure 3 below.

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Figure 3 – Parent ASIN List

In order to monitor your Child ASINs, click on the arrow that is next to your Parent ASIN. See Figure 4 below.

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Figure 4 – Parent ASIN Arrow

Once you click on the arrow, you will be able to see whether your pricing is enabled for your Child ASINs. If not, you can use the toggle on the Settings to activate them. After that, they will be ready to be priced by Eva. See Figure 5 below.

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Figure 5 – Parent ASIN Toggle

In order to make changes on your Child ASIN’s pricings, you can click on the Settings button where you can select one of your SKUs as a Parent. After that, you can set price changes by amount or percentage. You may further customize the feature by selecting the price to be applied as above or below your parent SKU. See Figure 6 below.

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Figure 6 – Parent ASIN Settings

After configuring your preferred price settings, you can toggle Parent Pricing to enable the feature. See Figure 7 below.

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Figure 7 – Parent ASIN Price Settings

Please note that you need to configure the Inventory Protection which will enable your SKUs to be priced according to either their Parent inventory level or Child ASIN’s inventory level. See Figure 7 below.

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Figure 7 – Inventory Protection

You can change which SKU is the Parent so that the settings applied can be changes accordingly. You can click on the circle next to the SKU description to apply this change. See Figure 8.

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Figure 8 – Changing Parent SKU

Please note that even if the pricer is disabled, user can enable the parent ASIN pricing with the toggle; just, the settings you have made will take effect when the pricing is enabled.

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