For European marketplaces, including the UK, there are several options where you can enter your VAT.
If you are operating in the UK marketplace, you must register your business for VAT with HM Revenue and Customs (HMRC) if your VAT taxable turnover is more than £85,000. You can enter this amount into the “VAT on Sales” sections of the platform.
Furthermore, in the UK marketplace, if you do not have a turnover that is more than £85,000, you will not pay taxes on sales, but pay them to Amazon as “VAT on Fees”. EVA will get that VAT through your Amazon fees. The idea behind this is that although you are not VAT registered, you are selling on Amazon and Amazon has to pay VAT for your product on your behalf. Therefore, you will be indirectly paying VAT through Amazon.
If you are operating in the other European marketplaces, you must pay VAT according to the country’s compliance regulations.
In order to add VAT to your prices, go to the Pricing Management section of the menu that is on the left side of your screen. See Figure 1.
If you are VAT registered
On your SKU card, you will see the “Calculate Optimal Min. Price” button. Clicking on that will open the pop-up to calculate your optimal min. price. See Figure 2.
Please Note: You can enter your VAT amount into Eva while calculating your min. price. This will enable you to get the optimal calculation for your min. price.
On the pop-up, you can see the “VAT % on Sales” section where you can enter your values if you are VAT registered. Your VAT amount will be shown below on the calculation. See Figure 3.
If you are not VAT registered
You should activate “VAT on Fees” from the “Manage Settings” button in the Automation settings area of the “Pricing Management” page. See Figure 4.
In the “Fee & Cost Settings” tab activate the “Vat on Fees” toggle. See Figure 5.
After activating it, your VAT will be calculated based on your Amazon fees. Do not enter any value on the “VAT % on Sales” section so your VAT can automatically be calculated by Eva. See Figure 6.
By applying these steps, Eva will take the VAT amount into consideration while calculating your optimal min. price and you will see the most optimal result.