Understanding the Eva AI
Introduction
Eva AI is a smart optimization tool built to boost your Amazon advertising performance through data-driven decision-making. It helps streamline your daily tasks—like bid optimization, data harvesting, and campaign structuring—by interpreting your performance data and turning it into actionable insights.
Eva AI works seamlessly at the Store, Product, or Campaign level, giving you precise, tailored control to support sustainable growth and efficient scaling. Whether your goal is to improve performance, eliminate inefficiencies, or gain tighter control over your advertising efforts, Eva AI does the heavy lifting while letting you stay as hands-on as you want.
Eva AI Set-up and Customization
If you have already subscribed to ScaleAds package, that means you are ready to set up the Eva AI!
🏬Store Level
Eva AI at the Store Level manages all your active campaigns, optimizing ads across your entire account. This is perfect for broad optimization of your store’s advertising strategy.
🔖Product Level
At the Product Level, Eva AI optimizes ads for that specific product. This provides product-specific adjustments to align with unique performance goals.
📣 Campaign Level (Under development)
Eva AI at the Campaign Level focuses on individual campaigns, offering detailed control for specific product sets or marketing goals.
📢Automatic Campaign Creation
Eva AI can independently schedule and create targeted campaigns to boost ad sales, expand reach, and increase market share.
Key Features of Eva AI
Daily Bidding
Eva AI adjusts bids in real time based on performance and competitor data, ensuring cost-effective ad spending.
Dayparting
Using performance data, Eva AI runs ads during peak hours, reducing waste and maximizing conversions.
Negating
Control Ad Spend on underperforming terms with tolerance-based keyword exclusions.
Ad-Status
Boost efficiency by automatically pausing ads for out-of-stock products or those not meeting performance targets.
Eva AI automates and fine-tunes your Amazon advertising, from broad store-level optimizations to targeted campaign adjustments. Start using Eva AI to enhance your ad performance and drive better results.