Pricing Management: How Eva Handles Low and High Pricing Errors?

“Listings deactivated for potential high pricing error.”

Amazon actively monitors and compares seller prices—including shipping costs—against other offers in the marketplace to maintain fair competition. This process is governed by the Amazon Marketplace Fair Pricing Policy, which aims to protect customer trust by flagging prices that are either excessively high or unusually low.

When a product is flagged, it’s marked as having a Pricing Error. As a result, Amazon may deactivate the listing, remove the offer, or, in severe cases, suspend the seller account.

You can review and fix such pricing errors by visiting the ‘Fix Your Products’ section in Seller Central. Alternatively, you can manually adjust your prices in the ‘Manage Inventory’ section.

How EVA Helps Prevent and Fix Pricing Errors

Monitoring and adjusting prices for hundreds or thousands of SKUs manually can be overwhelming. That’s where EVA comes in. EVA operates in compliance with Amazon’s Fair Pricing Policy and automatically responds to pricing errors on your behalf.

When a pricing error is detected, EVA immediately sends an updated price feed to Amazon to bring the listing back within an acceptable range—helping to quickly restore your product’s availability.

Important: EVA can only resolve pricing errors automatically for pricing-enabled SKUs. To take full advantage of this feature:

• Ensure pricing is enabled for the affected SKUs.
• Set a minimum price for each SKU.

Once enabled, EVA dynamically adjusts prices to correct errors and learns to avoid triggering similar deactivations in the future.

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