Buy Box Suppression

What is Buy Box suppression?

A suppressed Buy Box stands for taking out the Buy Box from a list of products. In this case, Amazon lets a customer choose from a list of sellers as there is no Buy Box winner.

How Eva can benefit you if Buy Box has been suppressed?

With our new Suppressed Buy Box feature, you can decide how you would like EVA to react in such scenarios. To decide how you want your SKUs to be repriced by EVA in the cases when there is no Buy Box option, go to Pricing Settings and click on Other Pricing Settings. Please see Figure 1 below.

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Figure 1 – Accessing the Price Setting adn Other Pricing Settings

Click on Buy Box Suppression Settings and choose Customize Buy Box Suppression Settings. Please see Figure 2 below.

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Figure 2Buy Box Suppression Settings and Customization Options

Settings are split between FBA Listing and FBM Listing. By scrolling down you can decide which of the below-mentioned filters you want to be applied in order for your FBA Listing. Please see Figure 3 below.

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Figure 3 – FBA Listings

So, EVA will try in a specific order, which is modifiable, to set and complete those tasks, meaning that it will follow the lowest FBA, then the lowest FBM and at the end, if there is no other option she will set to the minimum price.

The same options are applicable to FBM Listings as well. Please see Figure 4 below.

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Figure 4 – FBM Listing

Make sure you click on Save to set your desired settings. However, these settings are modifiable and if you change your mind, you always can edit one by clicking on the Broom icon.

Please note that all decisions taken here are Store level decisions and they will apply for all of your SKUs with Buy Box suppression and if the calculated minimum price is below your minimum price, it will be set to your min price.

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