Pricing Management: How Dynamic Repricing Decides the Max. Price
Eva uses advanced algorithms and proprietary calculations to help you maximize both profits and sales. One of the key elements in this process is the dynamic calculation of your maximum price.
By default, Eva adheres to Amazonâs Fair Pricing Policy to ensure your listings remain compliant and avoid high pricing errors. This means she sets a Max Price that is safe and within Amazon’s acceptable range.
However, market conditions can change. If Eva detects that a competitorâs Listing Price exceeds your current Max Price, she dynamically adjusts your Max Price upwardsâallowing you to stay competitive without violating Amazonâs policies.
Where to See Your Max Price
- The calculated Max Price is displayed on the Pricing Management page.
- The Dynamic Max Priceâwhich Eva uses to reprice in real-timeâis reflected in the SKU Pricing and Buy Box Chart, located in the Pricing Actions and Analytics tab.
How It Works in Practice
Eva will:
- Match your Max Price to your competitorâs price (if higher than your current Max Price).
- Gradually lower your price to stay competitive and increase your chances of winning the Buy Box.
Summary
If a competitorâs price is higher than your current Max Price, Eva automatically adaptsâensuring you stay competitive, compliant, and profitable.
