Pricing Management: How Dynamic Repricing Decides the Max. Price

Eva uses advanced algorithms and proprietary calculations to help you maximize both profits and sales. One of the key elements in this process is the dynamic calculation of your maximum price.

By default, Eva adheres to Amazon’s Fair Pricing Policy to ensure your listings remain compliant and avoid high pricing errors. This means she sets a Max Price that is safe and within Amazon’s acceptable range.

However, market conditions can change. If Eva detects that a competitor’s Listing Price exceeds your current Max Price, she dynamically adjusts your Max Price upwards—allowing you to stay competitive without violating Amazon’s policies.

Where to See Your Max Price

• The calculated Max Price is displayed on the Pricing Management page.
• The Dynamic Max Price—which Eva uses to reprice in real-time—is reflected in the SKU Pricing and Buy Box Chart, located in the Pricing Actions and Analytics tab.

How It Works in Practice

Eva will:

1. Match your Max Price to your competitor’s price (if higher than your current Max Price).
2. Gradually lower your price to stay competitive and increase your chances of winning the Buy Box.

Summary

If a competitor’s price is higher than your current Max Price, Eva automatically adapts—ensuring you stay competitive, compliant, and profitable.

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