Category Specified Pricing
Category Specific Pricing is an algorithm that Eva uses for your products with different referral fees. When two other referral fees depend on the pricing threshold, Eva configures the best pricing for that product to avoid paying an unnecessary amount and acts accordingly. This feature works intertwined with dynamic pricing; they work jointly.
This feature is useful for specific categories with two different referral fees. Eva solves this problem by changing the price according to the referral fee threshold. For example, for products that are in the Beauty category: the referral fees are 8% for products with a total sales price of $10.00 or less and 15% for items with a total sales price greater than $10.00.
Meaning that, if your product is being sold at $9.75, increasing the price to $10.00 will not boost the profits but lower them because of the increase in the referral fee.
So, Eva either increases it to $9.90 or $11.00 to make it more profitable. Therefore, while changing prices dynamically, Eva also considers this threshold and takes it into account. You can find the detailed referral fees for different categories below:
Baby Products (excluding Baby Apparel)
- 8% for products with a total sales price of $10.00 or less, and
- 15% for products with a total sales price greater than $10.00
Electronics Accessories
- 15% for the portion of the total sales price up to $100.00, and
- 8% for any portion of the total sales price greater than $100.00
Furniture (including outdoor furniture)
- 15% for the portion of the total sales price up to $200.00, and
- 10% for any portion of the total sales price greater than $200.00
Compact Appliances (including parts and accessories)
- 15% for the portion of the total sales price up to $300.00, and
- 8% for any portion of the total sales price greater than $300.00
Lawn Mowers & Snow Throwers
- 15% for products with a total sales price of up to $500.00
- 8% for products with a total sales price greater than $500.00
Beauty
- 8% for products with a total sales price of $10.00 or less, and
- 15% for items with a total sales price greater than $10.00
Grocery & Gourmet Food
- 8% for products with a total sales price of $15.00 or less, and
- 15% for products with a total sales price greater than $15.00
Health & Personal Care (including Personal Care Appliances)
- 8% for products with a total sales price of $10.00 or less, and
- 15% for items with a total sales price greater than $10.00
Jewelry
- 20% for the portion of the total sales price up to $250.00, and
- 5% for any portion of the total sales price greater than $250.00
Watches
- 16% for the portion of the total sales price up to $1,500.00, and
- 3% for any portion of the total sales price greater than $1,500.00