Executive Dashboard is an executive summary to observe your overall performance on one page. When you log in to your Eva account, it will welcome you with eleven different graphs and indicators.
1. General Overview
The General Overview table is a summary where you can monitor both your FBA Sales and FBM sales as well as their total sales amount in a selected time interval. You can select desired time interval on the top right corner of the chart as yesterday, 7 Days, 14 Days, 30 Days, or 60 Days, current month, last month and custom date from the drop-down list. In this table, you can compare your performance with previous time intervals.
For example, if you choose 30 days interval from the top right section, you will see Net Profit, Total sales and Total expense for the last 30 days. Also, you can see the percentage of change compared to the previous 30 days.
2. Advertising Table (Only Applicable if you connect your Advertising account to Eva)
The Advertising Table is an executive summary of your total Organic Sales, Advertising Sales, ACoS (Average Cost of Sale), and TACoS (Total Advertising Cost of Sale).
In this table, we will show your current period (Month) performance compare to the previous period (Month). Also, the comparison will be shown in percentages.
3. Marketplace Details
The Marketplace Details table is a unique way to connect and compare your marketplace performance at the same table. On this table, you can see your marketplace Profits, Total Sales, Orders, and Units for each market separately. In addition, you can easily connect your markets by clicking the connect button near the selected market. Once you connect your market, you can see the details with them.
4. SKU Status
The SKU Status table summarizes your total SKUs. You can also observe your pricer-enabled units and your pricer-enabled stock units(including available and FC units). This table is automatically updated every 24 hours. Also, price-enabled SKUs are updated hourly. For an initial update, you can click on Sync from Amazon button.
5. Buy Box Ownership
Buy Box Ownership tables allow you to observe your boy box winning SKUs for the last 24 hours. Also, you can monitor your Buy Box Chasing SKUs (which are close to winning buy box) and the SKUs with no buy box applied (Buy box for these SKUs are disabled by Amazon for various reasons).
6. Pricing Activity
The Pricing Activity table shows how Eva made price decisions for the last 24 hours. In this example, Eva made more than 30k pricing decisions in the previous 24 hours. You can observe pricing decisions made above the minimum price. You can also see increased price decisions.
7. Sales & Expenses
The Sales & Expenses deck is an executive chart where you can see your total performance for the last six months. To see detailed information, move your mouse pointer to the desired month. You will see on-screen info right on the selected month.
On the info, you can see details for Reimbursement, Total Sales, FBA Sales, FBM Sales, COGS, Total Refunds, Total Expense, Amazon Expense, Total Profit, Quantity, and Average Price of Goods Sold.
These two tables are linked to each other. You can easily click on another month to see the details for this month. This table is also interactive and color-labeled. You can select each item right below the chart. When you click any item below the chart, this item will be disabled and removed from the chart. Clicking on the same item again will activate the field, and you will see this field on the chart.
8. Sales Order Heat Map
The sales Order Heat Map is a valuable indicator to see your service range. You can see the top 5 selling states on the heat map according to your last 30 days’ sales. You can use this overview to monitor or change your desired market. When you move your mouse pointer to any state, you can see the density of your sales right below the map. If you export the data from the heat map, you will see your total sales distributed to states.