Executive Dashboard is an executive summary to observe your overall performance on one page. When you log in to your Eva account, it will welcome you with eleven different graphs and indicators.
1. Sales Details
The Sales Details table is a summary where you can monitor both your FBA Sales and FBM sales as well as their total sales amount in a selected time interval. You can select desired time interval on the top right corner of the chart as today, yesterday, 7 Days, 14 Days, 30 Days, or 60 Days from the drop-down list. In this table, you can compare your performance with previous time intervals.
For example, if you choose 30 days interval from the top right section, you will see total sales, total orders, and total units sold for the last 30 days. Also, you can see the percentage of change compared to the previous 30 days on the second line above it. And the third line indicates the total sales, orders, and the total unit sold in these orders for the previous 30 days. See Figure 1
Besides total sales, you can monitor orders and unit quantity within the time interval selected and compare the data to the previous time intervals as indicated in the 2nd table in Figure 1.
In the 3rd table indicated in Figure 1, you can display ACoS and TACoS data within the time interval selected and compare the data to the previous time intervals.
The 4th table indicated in Figure 1, shows the Reimbursement Amount and Reimbursed Inventory within the time interval selected and compares the data to the previous time intervals.
2. Profit Details
The profit details table is an executive summary of your total profit, ROI(Return on Investment), Margin, Total Sales, Variable costs, Amazon-related costs, and COGS(Cost of Goods Sold). Also, you can observe your total advertising costs if you are exercising Amazon Ad features.
You can change time intervals on the top right section. In this table, you can compare your performance to selected time intervals by percentage. To use this table, you have to enter your Product Costs. This table is a pretty solid way to glance at your overall performance if you are making a profit or not.
Important Reminder: For FBA customers, Amazon-related costs are gathered directly from Amazon. Those costs are calculated for unique ASINs. You can connect your advertising account easily by clicking connect button near the advertising cost section. See Figure 2.
3. Marketplace Details
The marketplace details table is a unique way to connect and compare your marketplace performance at the same table. On this table, you can see your marketplace Profits, Total Sales, Orders, and Units for each market separately. In addition, you can easily connect your markets by clicking the connect button near the selected market. Once you connect your market, you can see the details with them. See Figure 3.
4. SKU Status
The SKU Status table summarizes your total SKUs. You can also observe your pricer-enabled units and your pricer-enabled stock units(including available and FC units). This table is automatically updated every 24 hours. Also, price-enabled SKUs are updated hourly. For an initial update, you can click on Sync from Amazon button. See Figure 4
5. Buy Box Ownership
Buy Box Ownership tables allows you to observe your boy box winning SKUs for the last 24 hours. Also, you can monitor your Buy Box Chasing SKUs (which are close to winning buy box) and the SKUs with no buy box applied (Buy box for these SKUs are disabled by Amazon for various reasons).
6. Pricing Activity
The Pricing Activity table shows how Eva made price decisions for the last 24 hours. In this example, Eva made more than 30k pricing decisions in the previous 24 hours. You can observe pricing decisions made above the minimum price. You can also see increased price decisions.
7. Sales & Finance
The Sales & Finance deck is an executive chart where you can see your total performance for the last six months. To see detailed information, move your mouse pointer to the desired month. You will see on-screen info right on the selected month. See Figure 5.
On the info, you can see details for: Reimbursement, Total Sales, COGS, Total Refunds, Total Expanse, Total Profit, Quantity of Goods Sold, and Average Price of Goods Sold. If you click on a month, you will lead to the Expenses, Refunds & COGS pie chart.
These two tables are linked to each other. You can easily click on another month to see the details for this month. This table is also interactive and color-labeled. You can select each item right below the chart. When you click any item below the chart, this item will be disabled and removed from the chart. Clicking on the same item again will activate the field, and you will see this field on the chart. Please see Figure 6
7.1. Expenses, Refunds & COGS
This section is the details for the sales and finance table. You can see all the items’ effects on your total costs. For example, you can see COGS or Shipping Label Purchase on the list near the pie chart. You can also scroll down the table to see more related costs (see Figure 7). The amount of the costs is indicated on the pie chart relatively.
You can also change the time interval and check related data, and the pie chart will be changing with the data you asked for.
Both Sales & Finance chart and pie chart data are exportable. You can download and analyze your data yourself if you want. Make sure you choose the right time interval.
8. Sales Order Heat Map
Sales Order Heat Map is a valuable indicator to see your service range. You can see the top 5 selling states on the heat map according to your last 30 days’ sales. You can use this overview to monitor your or change your desired market. When you move your mouse pointer to any state, you can see the density of your sales right below the map. If you export the data from the heat map, you will see your total sales distributed to states. See Figure 8.
9. FBA Inventory Storage Fee
The FBA Inventory Storage Fee chart shows the fee you paid Amazon for the last six months. You can observe the change between months and evaluate your performance within the months. You can also export the data to see your detailed inventory costs for FBA Storage. See Figure 9.
10. FBA Inventory Monitoring
FBA Inventory Monitoring Table is a unique way to check your overall status visually. This is an interactive table where you can add or remove constants. You can change time intervals and observe differences within them. You can also export the data from the top right corner of the table. See Figure 10.