Store Overview

Store Overview is an executive summary to observe your overall performance on one page. When you log in to your Eva account, it will welcome you with eleven different graphs and indicators.

1. General Overview

The General Overview table is a summary where you can monitor both your FBA Sales and FBM sales as well as their total sales amount in a selected time interval. You can select the desired time interval on the top right corner of the chart as yesterday, 7 Days, 14 Days, 30 Days, or 60 Days, current month, last month, and custom date from the drop-down list. In this table, you can compare your performance with previous time intervals.

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Figure 1 – General Overview

For example, if you choose 30 days interval from the top right section, you will see Net Profit, Total sales, and Total expense for the last 30 days. Also, you can see the percentage of change compared to the previous 30 days.

2. Advertising Table (Only Applicable if you connect your Advertising account to Eva)

The Advertising Table is an executive summary of your total Organic Sales, Advertising Sales, ACoS (Average Cost of Sale), ROAS (Return on Ad Spend), and TACoS (Total Advertising Cost of Sale).

In this table, we will show your current period (Month) performance compared to the previous period (Month). Also, the comparison will be shown in percentages.

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Figure 2 – Advertising Table

3. Sales Funnel

The Sales Funnel will help you see your customer’s journey from discovering a product (page views) and engaging with it (sessions), to finally purchasing it (order units). You can also check USP (Unit Session Percentage) which shows the average number of product units sold per session. This can help you understand how effectively each session is being converted into product sales.

Figure 3 – Sales Funnel

4. Top Selling SKUs and Highest Inventory Age

The Top Selling SKUs table displays your most popular products. To customize the time frame, click on the dropdown menu in the top right corner of the chart. You can choose from options like 7 days, 14 days, 30 days, or 60 days, as well as the current or last month, or a custom date.

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Figure 4 – Top Selling SKUs

Within the same table, you can also monitor your highest inventory age. To access this information, simply click on the left-hand corner dropdown menu and select High Inventory Age. This feature highlights in-stock units with the longest inventory age, helping you identify items that may require attention due to their age in inventory.

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Figure 5 – Highest Inventory Age

5. Marketplace Details

The Marketplace Details table is a unique way to connect and compare your marketplace performance at the same table. In this table, you can see your marketplace Profits, Total Sales, Orders, and Units for each market separately. In addition, you can easily connect your markets by clicking the connect button near the selected market. Once you connect your market, you can see the details with them.

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Figure 6 – Marketplace Details

6. SKU Status

The SKU Status table summarizes your total SKUs. You can also observe your pricer-enabled units and your pricer-enabled stock units(including available and FC units). This table is automatically updated every 24 hours. Also, price-enabled SKUs are updated hourly. For an initial update, you can click on Sync from Amazon button.

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Figure 7 – SKU Status

7. Buy Box Ownership

Buy Box Ownership tables allow you to observe your boy box winning SKUs for the last 24 hours. Also, you can monitor your Buy Box Chasing SKUs (which are close to winning buy box) and the SKUs with no buy box applied (Buy box for these SKUs are disabled by Amazon for various reasons).

Buy Box Ownership Card
Figure 8 – Buy Box Ownership

8. Pricing Activity

The Pricing Activity table shows how Eva made price decisions for the last 24 hours. In this example, Eva made more than 29k pricing decisions in the previous 24 hours. You can observe pricing decisions made above the minimum price. You can also see increased price decisions.

Pricing Activity
Figure 9 – Buy Box Ownership

9. Sales & Expenses

The Sales & Expenses deck is an executive chart where you can see your total performance for the last six months. To see detailed information, move your mouse pointer to the desired month. You will see on-screen info right on the selected month.

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Figure 10 – Sales & Expenses

On the info, you can see details for Reimbursement, Total Sales, FBA Sales, FBM Sales, COGS, Total Refunds, Amazon Expense, Total Profit, Quantity, Average Sales/Order Item and Advertising Cost.

These two tables are linked to each other. You can easily click on another month to see the details for this month. This table is also interactive and color-labeled. You can select each item right below the chart. When you click any item below the chart, this item will be disabled and removed from the chart. Clicking on the same item again will activate the field, and you will see this field on the chart.

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Figure 11 – Sales & Expenses – Details

10. Sales Order Heat Map

The Sales Order Heat Map is a valuable indicator to see your service range. You can see the top 5 selling states on the heat map according to your last 30 days’ sales. You can use this overview to monitor or change your desired market. When you move your mouse pointer to any state, you can see the density of your sales right below the map. If you export the data from the heat map, you will see your total sales distributed to states.

Sales Order Heatmap
Figure 12 – Sales Order Heatmap

11. FBA Inventory Storage Fee Dashboard

The FBA Inventory Storage Fee Dashboard provides you with an easy way to monitor and export your monthly storage costs. This user-friendly tool displays the total amount charged for your inventory storage. Furthermore, you can export the data from the dashboard, enabling you to analyze and manage your storage expenses effectively.

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Figure 13 – FBA Inventory Storage Fee Dashboard

12. FBA Inventory Monitoring Dashboard

Efficiently manage your Amazon FBA inventory with real-time insights. Stay informed and streamline inventory management with the FBA Inventory Monitoring Dashboard. Track available units, FC transfers, inbound shipments, and unfulfillable inventory for a specific date range using the intuitive dropdown menu. Easily select date ranges like 30, 14, or 3 days to make data-driven decisions and maximize your selling potential on Amazon FBA. You can also filter it by clicking the buttons beside Available, FC Transfer, Inbound and Unfulfillable.

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Figure 14 – FBA Inventory Monitoring

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