Store Overview
Store Overview is an executive summary to observe your overall performance on one page. When you log in to your Eva account, it will welcome you with eleven different graphs and indicators.
1. General Overview
The General Overview table is a summary where you can monitor both your FBA Sales and FBM sales as well as their total sales amount in a selected time interval. You can select the desired time interval on the top right corner of the chart as yesterday, 7 Days, 14 Days, 30 Days, or 60 Days, current month, last month, and custom date from the drop-down list. In this table, you can compare your performance with previous time intervals.
For example, if you choose 30 days interval from the top right section, you will see Net Profit, Total sales, and Total expense for the last 30 days. Also, you can see the percentage of change compared to the previous 30 days.
2. Advertising Table (Only Applicable if you connect your Advertising account to Eva)
The Advertising Table provides a clear summary of your key performance metrics, including Organic Sales, Advertising Sales, ACoS (Average Cost of Sale), ROAS (Return on Ad Spend), and TACoS (Total Advertising Cost of Sale). It compares your current month’s performance with the previous month, showing changes in percentages for a straightforward analysis. Additionally, we are now nearing real-time updates for Advertising Data, ensuring you have the most accurate insights.
We’ve enhanced the Sales and Orders charts by adding corresponding Orders information, allowing you to seamlessly switch between Sales and Orders views with all related charts updating accordingly. New features include TACoP and TPRaS charts under the TACoS view, as well as a “Sales Funnel by Ad View” tab added to complement the Total View in the Sales Funnel section. These updates make tracking your sales performance even more dynamic and detailed! Please see below for further details:
š Advertising Metrics Enhanced
- TACoP (Total Advertising Cost of Profit): Now you can track how much advertising spend contributes to your overall profit. This gives you a clear indication of the efficiency of your ad investment.
- TPRaS (Total Profit Return on Ad Spend): We’ve added a powerful new metric to help you see how much profit you’re earning for every dollar spent on advertising. This complements ROAS (Return on Ad Spend) and gives a clearer picture of profitability.
š Sales Funnel by Ad View
- You can now visualize your Sales Funnel by Ad View, giving you an in-depth analysis of your advertising performance at each stageāfrom impressions to clicks to conversions. Itās easier than ever to see where potential buyers drop off and optimize your ads for better results!
š Key Store Metrics in One Place
All essential store performance metrics like Net Profit, Total Orders, Organic vs. Advertising Orders, and Total Expenses are now displayed in a unified view. No more jumping between dashboards! This consolidated view makes it easy to track performance trends over time, compare periods, and identify growth opportunities.
š” User-friendly Visuals & Insights
With interactive graphs and period comparisons, you can quickly spot key changes in performance metrics. Stay on top of whatās working and where to focus for maximum ROI.
Check out your new Store Overview Dashboard now to start exploring all these enhancements and take your business to the next level!
3. Sales Funnel
The Sales Funnel will help you see your customer’s journey from discovering a product (page views) and engaging with it (sessions), to finally purchasing it (order units). You can also check USP (Unit Session Percentage) which shows the average number of product units sold per session. This can help you understand how effectively each session is being converted into product sales.
4. Top Selling SKUs and Highest Inventory Age
The Top Selling SKUs table displays your most popular products. To customize the time frame, click on the dropdown menu in the top right corner of the chart. You can choose from options like 7 days, 14 days, 30 days, or 60 days, as well as the current or last month, or a custom date.
Within the same table, you can also monitor your highest inventory age. To access this information, simply click on the left-hand corner dropdown menu and select High Inventory Age. This feature highlights in-stock units with the longest inventory age, helping you identify items that may require attention due to their age in inventory.
5. Marketplace Details
The Marketplace Details table is a unique way to connect and compare your marketplace performance at the same table. In this table, you can see your marketplace Profits, Total Sales, Orders, and Units for each market separately. In addition, you can easily connect your markets by clicking the connect button near the selected market. Once you connect your market, you can see the details with them.
6. SKU Status
The SKU Status table summarizes your total SKUs. You can also observe your pricer-enabled units and your pricer-enabled stock units(including available and FC units). This table is automatically updated every 24 hours. Also, price-enabled SKUs are updated hourly. For an initial update, you can click on Sync from Amazon button.
7. Buy Box Ownership
Buy Box Ownership tables allow you to observe your boy box winning SKUs for the last 24 hours. Also, you can monitor your Buy Box Chasing SKUs (which are close to winning buy box) and the SKUs with no buy box applied (Buy box for these SKUs are disabled by Amazon for various reasons).
8. Pricing Activity
The Pricing Activity table shows how Eva made price decisions for the last 24 hours. In this example, Eva made more than 29k pricing decisions in the previous 24 hours. You can observe pricing decisions made above the minimum price. You can also see increased price decisions.
9. Sales & Expenses
The Sales & Expenses deck is an executive chart where you can see your total performance for the last six months. To see detailed information, move your mouse pointer to the desired month. You will see on-screen info right on the selected month.
On the info, you can see details for Reimbursement, Total Sales, FBA Sales, FBM Sales, COGS, Total Refunds, Amazon Expense, Total Profit, Quantity, Average Sales/Order Item and Advertising Cost.
These two tables are linked to each other. You can easily click on another month to see the details for this month. This table is also interactive and color-labeled. You can select each item right below the chart. When you click any item below the chart, this item will be disabled and removed from the chart. Clicking on the same item again will activate the field, and you will see this field on the chart.
10. Sales Order Heat Map
The Sales Order Heat Map is a valuable indicator to see your service range. You can see the top 5 selling states on the heat map according to your last 30 days’ sales. You can use this overview to monitor or change your desired market. When you move your mouse pointer to any state, you can see the density of your sales right below the map. If you export the data from the heat map, you will see your total sales distributed to states.
11. FBA Inventory Storage Fee Dashboard
The FBA Inventory Storage Fee Dashboard provides you with an easy way to monitor and export your monthly storage costs. This user-friendly tool displays the total amount charged for your inventory storage. Furthermore, you can export the data from the dashboard, enabling you to analyze and manage your storage expenses effectively.
12. FBA Inventory Monitoring Dashboard
Efficiently manage your Amazon FBA inventory with real-time insights. Stay informed and streamline inventory management with the FBA Inventory Monitoring Dashboard. Track available units, FC transfers, inbound shipments, and unfulfillable inventory for a specific date range using the intuitive dropdown menu. Easily select date ranges like 30, 14, or 3 days to make data-driven decisions and maximize your selling potential on Amazon FBA. You can also filter it by clicking the buttons beside Available, FC Transfer, Inbound and Unfulfillable.
