Enhance Your Advertising Performance with Eva Advertising Services
In today’s competitive online marketplace, maximizing the performance of your advertising campaigns is essential for the success of your business. With Eva Advertising Services, you not only have the opportunity to elevate your ad performance but also gain access to detailed analytics that can provide invaluable insights for your store.
Even if you are not currently utilizing our advertising services, connecting your advertising to Eva can unlock a wealth of information to optimize your marketing strategies.
Let’s explore the key features and benefits of Eva’s advertising services.
Dashboard: Analyze Your Ad Performance
The Advertising Dashboard is a powerful tool for gaining deep insights into your advertising metrics. You can easily access crucial data such as ad orders, ACoS, TACoS, and CVR. To get started, simply click on Advertising Center on the left side of the page and select Advertising Dashboard. You can customize your view by selecting daily, weekly, or monthly timeframes, and all charts will update accordingly.
The dashboard provides an overview of advertising performance in the Advertising Summary section, including changes compared to the previous period. Key features include the Sales, Spend, and Performance Metrics chart, which allows you to track both organic and advertising sales and spending, and the Order and Performance Metrics section for monitoring your advertising performance using metrics like ACoS, TACoS, and CVR.
Further insights into Average Order Value, CVR, CTR, Impressions, Clicks, Sessions, and CTR Metrics are available, along with comprehensive overall advertising performance data. You can use this tool to optimize your advertising strategies effectively and stay informed about your store’s advertising performance.
Analytics: Gain Insights into Your Ad Campaigns
The analytics page within Eva’s advertising services is designed to offer comprehensive insights into your ad campaigns.
You can analyze your advertising based on various criteria, including portfolio, campaign, ad group, target, and product. This allows you to gain a holistic understanding of your advertising performance.
The analytics page displays essential information such as automation status, Amazon bidding strategy, campaign history, budget, impressions, spend, clicks, sales, orders, average order value (AoV), ACoS, return on ad spend (RoAS), cost-per-click (CPC), click-through rate (CTR), and conversion rate (CVR).
By clicking on individual campaigns, you can access detailed breakdowns of ad group and product level parameters, further empowering you to fine-tune your advertising strategies.
Reports: Customize and Optimize Your Campaigns
Eva’s advertising services also provide a reports page that enables you to create customized reports for your ad campaigns. These reports offer deeper insights into campaign performance and help you make informed decisions based on data-driven analysis.
By leveraging the information provided in the reports, you can identify strengths, weaknesses, and opportunities within your campaigns, making necessary adjustments to optimize performance.
It’s important to note that the reports page is exclusive to our advertising service users, highlighting the added value of partnering with Eva.
Whether you’re already using Eva’s advertising services or simply seeking detailed analytics for your store’s advertising, Eva provides a comprehensive suite of tools to enhance your ad performance.
With the intuitive dashboard, detailed analytics, and customizable reports, Eva empowers you to gain a competitive edge in the online marketplace.
Search Term Analytics
The EVA platform provides powerful tools to analyze search terms and assess the performance of related campaigns. Users can view visualizations that showcase sponsored products and brands tied to specific search terms. This allows businesses to gain insights into key performance metrics, such as impressions, orders, and sales, helping them understand how their campaigns are performing.
Additionally, the platform highlights essential information, such as the frequency of search terms and how effectively they convert into sales. A word cloud feature emphasizes the most converted search terms, offering a visual summary of the top-performing keywords that drive success. This helps users optimize their advertising strategies based on real-time data.
If you’re interested in learning more about our advertising services, please reach out to our dedicated Customer Success team, who will be happy to assist you in unlocking the full potential of Eva Advertising Services.