ASIN Segmentation
ASIN segmentation pie chart illustrates the sales rate data for all your ASINs over the last seven days, thirty days, and for the current day. This is a useful chart to interpret the performance of ASINs and to give informed business decisions as this chart shows you which ASINs are an important part of your revenue.
Eva calculates your total sales, and divides them into 4 categories; Top Selling ASINs, Medium Selling ASINs, Low Selling ASINs, and Others. Their share of the pie is 20%, 20%, 20%, and 40%, respectively.
The segments are explained below.
Top Selling ASINs:
These ASINs are the ASINs that generated 20% of the revenue with an “x” amount of item which has the most sales.
Medium Selling ASINs:
These ASINs are the ASINs that generated 20% of the revenue with an “x” amount of item which has the second most sales.
Low Selling ASINs:
These ASINs are the ASINs that generated 20% of the revenue with an “x” amount of item which has the third most sales.
Others:
These ASINs are the ones that are not included in the previous three segments. 40% of your sales come from these ASINs.
When you hover over a slice of the chart, a pop-up list with the information on sales from the chosen ASINs will appear. On this list, ‘Total Sales’ and ‘Total Quantity’ and the number of the selling ASINs as ‘# of Selling ASINs’ are displayed. Please see Figure 1 below.
In default, Eva will show you the total revenue but you can check the FBA or FBM sales separately, also! Please see Figure 2 below.
When you click on a slice of a pie chart, the related ASINs are listed down below with detailed information which respectively is ‘ASIN’, ‘Product Name’, ‘Quantity’, ‘Sales’, ‘Average Selling Price’. Please see Figure 2 below.
If the ASINs are large in number, you can search for a specific one with the search bar on the upper right side. Please see arrow 1 in Figure 2 above.
If you want to check ‘Pricing Actions and Analytics’ for a specific ASIN, go and click on the related ASIN. ‘Pricing Actions and Analytics’ of the chosen ASIN will appear.
