How Do I Track the Efficiency of My Ad Spend Across Campaigns?
What Is Advertising Overview?
Advertising Overview is the workspace in Analytics page, used to monitor advertising campaign performance and ROI signals in a consistent, and configurable way. It combines a visual dashboard (Trend Overview) with a campaign results section (Campaign Analytics) so you can see efficiency trends over time and validate which campaigns are driving those results.
Step 1: Open Advertising Overview
Advertising Overview is one of the two views users can pick in the Analytics page. It is used to monitor advertising campaign performance and ROI signals in a consistent, configurable way. It combines a visual dashboard (Trends Overview) with a campaign results section (Campaign Analytics) so you can see efficiency trends over time and validate which campaigns are driving those results. Go to Analytics and click Campaign Analytics to open the Campaign Analytics view. This view is useful for monitoring advertising campaigns and viewing ROI metrics.
Step 2: Use Search to find campaigns
From the search bar below the Campaign Analytics tab, search your campaigns by:
- Campaign name
- Campaign ID
As you search, the Campaign Analytics section updates to show the campaigns that match your input.
Step 3: Use “Add Filter” to narrow the campaign set
On the right side of the search row, click Add Filter to filter the campaign list by:
- Campaign info
- Sales and revenue
- Advertising
Selecting one of these filter categories allows you to operate on a certain metric using a predetermined value. After you apply a filter, the campaign list updates to show only the campaigns that match your filter criteria.
Step 4: Choose a timeframe and date range
To track efficiency across time, set the time window first:
- Click Daily, Weekly, or Monthly to choose how EVA groups time
- Click on the Period tab to select a predefined date range or choose start and end dates from the calendar
These selections control what appears in Trends Overview and what appears in the campaign results section.
Step 5: Use Trends Overview to monitor efficiency over time
In Trends Overview, monitor advertising performance and ROI signals using the dashboard components:
A) Copy metric data
- In the top-right of Trends Overview, use the copy control to copy metric data
- Copied metric data aligns to the selected timeframe (daily, weekly, monthly)
B) Metric cards
- Metric cards show critical numeric information and trend changes from the previous timeframe
- Metric cards are clickable. Click a metric card to subtract that metric from the overview so the dashboard becomes more focused
C) Graph View
- The graph shows trends of selected metrics over the selected time window
- Hover on any timepoint to view the specific value of a certain metric in that time window
- On the bottom of the graph, you can see which metrics are currently included in the graph
Step 6: Select efficiency metrics using Manage Metric and Apply
To ensure you are viewing efficiency metrics:
- Click Manage Metric on the right side of the performance cards
- A window opens containing the list of metrics that can be included in Trends Overview
- Metrics are organized into sub-categories:
- Performance
- Efficiency
- Conversions
- Select metrics in any combination to customize what appears in the dashboard
- Click Apply to update Trends Overview with the selected metrics
Step 7: Save an efficiency monitoring preset for repeatable reporting
If you monitor ad efficiency frequently, save your metric selection as a preset:
- In the Manage Metrics window, use built-ins or create a fully custom selection
- Built-in metric groups are separated into four categories:
- Performance
- Efficiency
- Conversions
- Others
- Click a built-in group to automatically select relevant metrics for that category
- Add additional metrics on top of the built-in selection if needed
- Enter a name in Preset Name
- Click Save Current
After creating and saving a preset, it will be available for future use.
Step 8: Validate campaign-level efficiency in the Campaign Analytics section
Under Trends Overview, you can view and organize advertising campaigns in the Campaign Analytics section.
- Switch between Cards view and Table view depending on how you want to review campaigns
- Use the item count control at the bottom of the section to arrange how many items you wish to view
- Use this section to confirm whether efficiency shifts are driven by a small number of campaigns or across a larger set.