Organizing Advertising Campaign and ROI Metrics

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How to Organize Advertising Campaign Metrics?

Organizing campaign metrics means controlling what you see in Trends Overview and how you validate campaign performance in the Advertising Overview tab, using the view controls and table controls available in the interface.

The Logic

A) Organize metrics in Trends Overview

Copy metric data

Use the copy control in the top-right to copy metric data aligned to the selected timeframe
Simplify what you see
- Click a metric card to subtract that metric from the overview
Customize the dashboard metric set
- Click Manage Metric
- Select metrics from Performance, Efficiency, and Conversions
- Click Apply

B) Organize how you review campaigns in the Advertising Overview section

Switch view mode
- Cards view and Table view are the two ways to display campaigns
Control how many campaigns you see
- Use the item count control at the bottom of the Advertising Overview section to arrange how many items you wish to view

C) What each view shows

Cards view shows campaigns in card format including:
- Campaign name
- Current situation (paused or enabled)
- Metrics chosen from the Manage Metric session

Table view shows campaigns in table format including:
- Selected metrics
- Increase or decrease trend for those metrics
- Ability to add additional metrics using columns

Key Value Pillars

Helps keep dashboards readable
Helps validate what is driving a trend at the campaign level
Supports consistent daily workflows when used with presets
Makes campaign review easier by switching between scanning and deep validation