Campaign Analytics

This help content provides a step-by-step guide on how to track the efficiency of your advertising spend across campaigns. You will learn to: 1. Access Campaign Analytics: Open the Campaign Analytics view to monitor your advertising campaigns and ROI metrics. 2. Search for Campaigns: Use the search function to find specific campaigns by name or ID. 3. Filter Campaigns: Apply filters to narrow down the campaign list based on various criteria such as sales and revenue. 4. Set Timeframes: Choose daily, weekly, or monthly timeframes to analyze efficiency over specific periods. 5. Monitor Trends: Use the Trends Overview to visualize and analyze advertising performance and ROI signals. 6. Manage Efficiency Metrics: Select and apply relevant efficiency metrics to customize your dashboard. 7. Save Presets: Create and save custom presets for easy future access to your selected metrics. 8. Validate Campaign Efficiency: Review campaigns in different views to understand efficiency shifts across various campaigns. By following these steps, you will gain comprehensive insights into your ad spend efficiency and how to optimize your campaigns effectively.

This help content provides a step-by-step guide for comparing the performance of two advertising campaigns using a tool called CAMPAIGN ANALYTICS. Users will learn how to: 1. Set a consistent time window for comparison by selecting daily, weekly, or monthly views. 2. Find specific campaigns to compare by using the search and filter options. 3. Review campaigns in different views (CARDS or TABLE) for a quick scan or detailed comparison. 4. Open the Comparison View to directly compare selected campaigns. 5. Interpret results using a comparison table where better-performing metrics are highlighted in green. 6. Adjust table metrics to include additional metrics for clearer analysis. 7. Export campaign data for reporting purposes. By following these steps, users can effectively assess which ad strategy is performing better and make informed decisions based on data.