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Advertising
Plan, launch, and track your advertising campaigns across channels
Configurations
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All Advertising Articles
How Do I Configure My Advertising Strategy?
Daily Bid Optimization Logic
Advertising Strategy Focus Explained
ACoS vs TACoS Target Metric Explained
Target ACoS & Breakeven Logic
Bid Boundary Settings (Min Bid / Max Bid)
How To Configure Advertising Optimization Rules?
Optimization Rule Structure (IF → THEN Logic)
Inventory Guard Explained
Search Term Negation Logic
Target TACoS & Breakeven Logic
Rule Execution Timing (Wait X Days Safeguard)
How Do I Configure Dayparting Rules?
Dayparting Heatmap Explained
Performance Metrics in the Heatmap
Time-Based vs Metric-Based Rules
Bid Adjustment vs Budget Adjustment
Dayparting Rule Priority Logic
How To Configure Automated Campaign Creation (ACC)?
ACC Setup Requirements
Campaign Creation Schedule Logic
ACC Budget Configuration
Product Scope Rules (All / Include / Exclude Products)
How Do I Review AI Advertising Decisions?
AI Bid Decisions Explained
AI Negative Decisions Explained
AI Status Decisions Explained
Decision Filtering & Search
Date Range Selection / Column Presets & Table Customization
Orbit · Advertising | Eva Help
