Product Scope Rules (All / Include / Exclude Products)
Product scope rules determine which products are eligible for automated campaign creation when using Automated Campaign Creation (ACC).
Because many advertisers manage large product catalogs, ACC requires a mechanism to control which products should receive automatically generated campaigns. Product scope rules provide this control by defining the set of products included in the automation process.
By configuring the product scope, advertisers can ensure that campaigns are created only for products that align with their advertising strategy.
Product scope is defined during the ACC Settings configuration and determines the pool of products evaluated whenever the automation schedule runs.
Advertise All Products
The Advertise All Products option allows the automation system to create campaigns for all eligible products in the store.
When this option is selected, every product that meets the system’s eligibility requirements may be included in automated campaign creation.
This configuration is typically used when advertisers want to scale campaign coverage across their entire product catalog.
It is particularly useful for stores with:
- large product inventories
- frequently changing product catalogs
- broad advertising strategies that aim to maintain visibility across many products
Because the automation system evaluates all eligible products, campaigns may be generated for any product that fits the selected campaign types and automation rules.
Include Selected Products
The Include Selected Products option allows advertisers to restrict automated campaign creation to a specific set of products.
With this configuration, only the products manually selected by the advertiser are eligible for campaign generation.
This approach is often used when advertisers want to focus automation on:
- high-priority products
- newly launched products
- products with strong sales potential
By limiting the product scope to selected items, advertisers can concentrate advertising investment on specific products rather than distributing campaigns across the entire catalog.
Exclude Selected Products
The Exclude Selected Products option allows advertisers to prevent specific products from being included in automated campaign creation.
When this option is selected, ACC will evaluate all eligible products except the products that have been explicitly excluded.
This configuration is useful when advertisers want to avoid creating campaigns for products that may not be suitable for automation.
Examples may include:
- products with low inventory
- discontinued products
- products with limited profit margins
- products that are managed through manual campaign strategies
By excluding specific products, advertisers maintain control over which products remain outside the automation process.
How product scope affects campaign creation
Whenever the ACC schedule runs, the system first evaluates the defined product scope.
Only the products included within that scope are considered for automated campaign generation.
After identifying eligible products, the system applies the selected campaign types and ACC strategy optimization rules to determine how campaigns should be created.
This ensures that automated campaign creation remains aligned with both the advertiser’s product strategy and their campaign automation configuration.