Daily Bid Optimization Logic

Daily Bid Optimization allows EVA to automatically adjust advertising bids based on campaign performance. Instead of manually reviewing campaigns and changing bids one by one, advertisers can define optimization logic that tells the system how bids should respond when performance metrics change.

In short Daily Bid Optimization automates bid management so campaigns continuously adapt to performance signals without requiring constant manual intervention.

These optimizations are evaluated continuously using historical and recent campaign performance data. When the defined conditions are satisfied, EVA automatically executes the specified action and updates the bid.

This automation helps maintain campaign efficiency while significantly reducing the operational workload required to monitor and adjust bids manually.

Optimization Modes in EVA

Daily Bid Optimization can operate through two different approaches depending on how much control the advertiser wants over the optimization logic.

EVA AI Optimization

When EVA AI is selected, the system automatically optimizes bids according to the store goals configured in EVA.

Instead of relying on fixed manual thresholds, EVA evaluates campaign performance relative to the store’s defined objectives (such as efficiency targets or growth priorities) and adjusts bids accordingly.

This approach is designed for advertisers who prefer a fully automated optimization model where the system dynamically adapts bids to align with overall account goals.

Custom Optimization Rules

For advertisers who want more direct control over optimization logic, EVA also supports custom rule-based bid optimizations.

Custom rules allow users to define:

These rules follow a structured IF → THEN logic, where:

Multiple conditions can also be combined using logical operators such as IF → AND, allowing more precise control over optimization triggers.

[Insert Screenshot: Custom Optimization Rule Builder Interface]

For example, advertisers can combine several signals to ensure bid adjustments happen only under very specific performance conditions.

Why Bid Optimization Matters

Advertising campaigns operate within a competitive auction environment where bids determine the likelihood of winning ad placements.

Because of this auction dynamic, bid levels directly influence both visibility and advertising cost.

Two common risks exist when bids are not optimized properly:

Daily Bid Optimization helps balance this trade-off by automatically adjusting bids in response to performance signals.

For example:

This continuous adjustment allows campaigns to stay competitive while protecting advertising efficiency.

Example of a Bid Optimization Rule

Optimization rules typically follow a performance-based decision structure.

Example rule:

In this scenario, when the campaign’s advertising efficiency falls below the acceptable level, EVA automatically reduces the bid to control advertising spend.

The same logic can also be applied in the opposite direction, increasing bids when performance is strong to scale campaign traffic.

Key Value Pillars

Campaign bids adjust automatically based on performance signals.

Bid changes help maintain advertising efficiency without constant manual monitoring.

Advertisers can choose between AI-driven optimization or custom rule-based optimization.

Automated bid management allows advertisers to maintain large campaign portfolios without increasing operational workload.

Pro Insight

Many advertisers manually review bids periodically, but performance signals change continuously. Daily Bid Optimization allows EVA to respond immediately to these changes, helping campaigns maintain the correct balance between cost efficiency and visibility.