Audience Selection Logic
What Is Audience Selection?
Audience selection defines which recipients are eligible to receive a campaign. When a campaign is created, EVA connects the campaign to a selected audience source and evaluates which profiles meet the requirements to receive the message.
This process ensures campaigns are only delivered to valid and reachable recipients.
How Audience Selection Works
Audience selection is configured in the Audience step of the campaign builder using the Send to dropdown.
Here, you choose the audience that should receive the campaign. The selected audience becomes the base group of profiles EVA evaluates for delivery.
Recipient eligibility
After an audience is selected, EVA checks whether each profile in that audience can receive the campaign.
Eligibility depends on several conditions, including:
- whether the profile contains the required contact information
- whether the selected campaign channel matches the available contact data
- whether delivery safeguards exclude the profile
For example:
- Email campaigns require a valid email address
- SMS campaigns require a valid phone number
Profiles missing the required contact information are automatically excluded.
Estimated recipients
Once eligibility is evaluated, EVA calculates Estimated recipients.
This number represents the expected number of profiles who will receive the campaign based on:
- the selected audience
- channel eligibility
- delivery safeguards such as Smart Sending
[Insert Screenshot: Estimated recipients indicator]
The estimated count helps you understand the expected reach of the campaign before sending.
Why Audience Selection Matters
Correct audience selection ensures that:
- Messages are only delivered to reachable profiles
- Estimated campaign reach is calculated accurately
- Carefully selecting the audience also helps avoid sending campaigns to unintended groups.