Lists and Segments

This help content provides a comprehensive guide on how to create and manage lists and segments within the audience management system. Users will learn how to: 1. Access the Lists & Segments Page: Navigate to the page via the left menu to organize customer profiles. 2. Search for an Audience: Use the search bar to find specific lists or segments by name or keywords. 3. Filter Audience Groups: Apply filters to view only lists, only segments, or filter by tags and starred audiences. 4. Create New Audience Groups: Learn the steps to create both static lists and dynamic segments, including how to assign tags and define segmentation rules. 5. Utilize the Segment Library: Access predefined segments based on common behaviors to quickly identify and utilize specific audience groups for campaigns. This guide will help users effectively manage their audience groups to enhance targeting and campaign performance.