Which of My Ad Strategies is Actually Working Better?

Step 1: Set a consistent time window before comparing

Go to Advertising Overview and set:

This ensures both campaigns are compared under the same time grouping and the same date window.

Step 2: Find the two campaigns you want to compare

Use:

This helps you locate the two campaigns and ensures your list reflects the right campaign set.

From the Add Filter window, users can select metric of interest and add an operator and a value to filter certain campaigns meeting that particular threshold.

Step 3: Review campaigns in “Cards” view or “Table” view

Under Trends Overview, campaigns can be viewed in:

Cards view includes:

Table view includes:

Step 4: Select two campaigns and click “Compare”

When selecting two items from the Advertising Overview section in both table and card view:

EVA shows the performance metric comparison of the two selected campaigns in table format.

Step 5: Use the comparison table to decide which strategy is working better

In the comparison table:

Step 6: Interpret the green highlight per metric

Better performing campaign in a specific metric will be marked with green. The highlight is applied per metric row, so one campaign may be highlighted for one metric and not highlighted for another.

Step 7: Adjust table metrics using “Columns” if you need a clearer comparison

If you need additional metrics for strategy comparison:

Step 8: Export campaign data for reporting

When you want to share results or continue analysis outside EVA: