The Comparison View: Head-to-Head Campaign Analysis
The Comparison View: Head-to-Head Campaign Analysis
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What Is the Comparison View: Head-to-Head Campaign Analysis?
Comparison View is a comparison mode that appears when you select two campaigns. It allows you to compare the performance metrics of two campaigns in a single side by side table.
The Logic
A) How to trigger Comparison View
- Where: Advertising Overview section under Trends Overview
- Select two campaigns in Cards view or Table view
B) What you see in Comparison View
- The performance metric comparison of two campaigns is shown in table format
- You can scan the two campaigns side by side metric by metric without switching screens
Key Value Pillars
- Faster head to head comparison
- Clear side by side layout for decision-making
- Helps identify which campaign performs better on specific metrics
- Reduces manual back and forth comparisons
Pro-Insight
⚠️ Before comparing, make sure your timeframe and period are correct. Comparison reflects the current time window and filters.