Campaigns

This help content provides a comprehensive guide on how to schedule or manage your campaign effectively. You will learn about: 1. Overview of Campaign Management: Understand the key actions involved, including scheduling, sending, editing, and cancelling campaigns. 2. Review Step: Learn how to access the Review page to verify your campaign setup. 3. Scheduling and Sending Options: Discover how to choose between sending the campaign immediately or scheduling it for future delivery. 4. Scheduling Details: Get instructions on specifying the send date, time, and time zone for scheduled campaigns. 5. Immediate Sending Process: Understand what happens when you send a campaign immediately, including status changes and performance metrics. 6. Editing Draft Campaigns: Learn how to modify campaigns while they are still in Draft status. 7. Managing Scheduled Campaigns: Find out how to review and adjust scheduled campaigns before they are sent. 8. Importance of Scheduling: Recognize the benefits of scheduling campaigns for optimal delivery times and better coordination. This guide ensures you can effectively manage your campaigns, allowing for better planning and execution.

This document provides a comprehensive guide on navigating the Campaigns page, which is essential for creating, monitoring, and managing messaging campaigns via Email or SMS. Key Learning Points: 1. Overview of the Campaigns Page: Understand the purpose and functionalities available for managing your campaigns. 2. Accessing the Page: Learn how to locate the Campaigns section from the left sidebar. 3. Performance Summary: Review key performance metrics like average open and click rates. 4. Display Options: Choose between List View and Calendar View to visualize your campaigns effectively. 5. Creating a New Campaign: Follow the steps to initiate a new campaign, including selecting the channel and audience. 6. Searching and Filtering Campaigns: Utilize the search and filtering options to efficiently manage multiple campaigns. 7. Reviewing the Campaign List: Get familiar with the details displayed for each campaign, including status and performance indicators. 8. Campaign Actions: Discover the actions available for each campaign based on its current status, such as editing or managing settings. This guide equips users with the necessary steps and insights to effectively navigate and utilize the Campaigns page for their messaging activities.

Excerpt: This article explains how to create, configure, and launch a one‑time campaign in EVA Conversion & Retention. It walks you through each step—from opening the Campaigns page, selecting recipients, setting tracking, choosing or building email/SMS content, reviewing settings, to scheduling or sending the campaign. You’ll also learn the key differences between campaigns and flows, the four structural components of a campaign, best‑practice checks before sending, and the lifecycle states (Draft, Scheduled, Sent) that define a campaign’s operational status.