Sender Name, From Number & Signature

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What are SMS sender settings?

The Sender Name, From Number, and Signature define how the sender is identified when an SMS message is delivered to recipients. These settings control the sender identity and branding elements that appear in the message.

By configuring these parameters in the SMS Settings page, organizations can ensure that their SMS messages are recognizable, consistent, and clearly associated with the correct brand.

These settings apply across SMS communications and help maintain a standardized message format.

Sender Name

The Sender Name defines the name that appears as the sender of the SMS message.

This name allows recipients to recognize the organization sending the message. A clear sender name improves message credibility and reduces the risk that recipients will treat the message as unsolicited communication.

Sender names are typically configured using the company or brand name associated with the message.

From Number

The From Number determines the phone number that is used to send SMS messages.

This number is displayed to recipients as the originating phone number of the message. It is also the number that recipients may interact with if they respond to the message.

Using a consistent sending number helps maintain a recognizable communication channel between the organization and the recipient.

Signature

The Signature is a short piece of text that can be added to SMS messages to reinforce the sender’s identity.

Signatures typically appear near the end of the message and may include a brand name or short identifier. This helps recipients quickly recognize who sent the message, even when reading the message outside the context of a campaign.

Including a consistent signature helps strengthen brand recognition in SMS communications.