Opt-Out Message & SMS Compliance Basics

What is an SMS opt-out message?

An opt-out message provides recipients with clear instructions on how they can unsubscribe from future SMS communications. Messaging regulations in many regions require that recipients have the ability to stop receiving SMS messages if they choose to do so.

The opt-out message typically appears at the end of an SMS and informs recipients which action they can take to unsubscribe.

Providing clear opt-out instructions helps ensure that SMS communication follows messaging compliance requirements and respects recipient preferences.

Why opt-out instructions are required

SMS communication is regulated to protect recipients from unwanted messaging. Organizations sending SMS messages must provide recipients with a way to withdraw consent and stop receiving messages.

Including opt-out instructions ensures that recipients understand how to manage their subscription preferences.

Failure to provide opt-out options may result in compliance issues or messaging restrictions from carriers.

How opt-out messages work

The Opt-Out Message field in SMS Settings defines the default text that appears in SMS messages to explain how recipients can unsubscribe.

For example, an opt-out message may instruct recipients to reply with a specific keyword to stop receiving messages.

This message is typically appended to SMS communications to ensure that unsubscribe instructions are always included.

Maintaining compliant SMS communication

Providing a clear opt-out message is an important part of responsible SMS communication. Along with sender identification and transparent messaging practices, opt-out instructions help ensure that SMS campaigns remain compliant with messaging regulations.

Including opt-out instructions also helps build trust with recipients by giving them control over the messages they receive.