How To Navigate and Understand the Catalog Page?
The Catalog page allows you to view, organize, and connect your products across different sales channels.
It combines product data from:
- Amazon (ASIN-based structure)
- Shopify (variant-based structure)
- EVA’s unified product layer (after matching)
This page is used not only to browse products, but also to create connections between channels, which directly impacts analytics, pricing, and advertising performance.
The tabs shown on the Catalog page depend on the sales channels connected to your account. If a Shopify store is linked, the Shopify and Unified Catalogs appear by default, allowing you to access Shopify product data and EVA’s matched product structure. If only an Amazon account is connected, you will see only the Amazon Catalog.
Step 1: Open the Catalog page
- Navigate to Catalog from the left navigation panel.
- The Catalog page will load with your product data.
When the page opens, EVA may automatically analyze your catalog and surface matching opportunities.
Step 2: Review match suggestions (popup)
When entering the Catalog page, a Match Suggestion popup may appear.
This popup shows products that EVA recommends matching between Amazon and Shopify.
Each suggestion includes:
- Amazon product (ASIN, price, SKU)
- Shopify variant (Variant ID, price, SKU)
- Match score (0–100%)
- Similarity breakdown (Title, Price, SKU)
You can take the following actions:
- Apply Match → Creates a unified product by linking both items
- Do it later → Keeps the suggestion for future review
- Dismiss & Don’t Show Again → Removes the suggestion permanently
You can also enable:
- Don’t show me recommendations again → prevents the popup from appearing on future page loads
This step is recommended, as matching products ensures more accurate data across EVA.
Step 3: Understand catalog tabs
At the top of the page, you can switch between different catalog views:
- Unified Catalog → Shows matched products across channels. It is only available if both Amazon and Shopify accounts are connected
- Amazon Catalog → Shows raw Amazon products (ASIN-based)
- Shopify Catalog → Shows Shopify variants
Each tab represents a different layer of your catalog.
Step 4: Search for products
Use the Search bar to quickly find specific products.
Search supports:
- Product name
- ASIN
- SKU
- Variant ID
This is useful when working with large catalogs.
Step 5: Switch between catalog layers during your workflow
Different tasks require different catalog views:
- Use Amazon / Shopify tabs → to review raw product data
- Use Unified tab → to manage matched products
- Use Listing Optimization to optimize your product(s)’ content with the help of AI tools.
Switching between these views is a normal part of catalog management.
Pro Tip
Start by reviewing Match Suggestions when opening the Catalog page.
This ensures your products are properly connected early, which improves:
- Reporting accuracy
- Pricing decisions
- Advertising performance