Email Content Builder Overview

What Is the Email Content Builder?

The Email Content Builder is the editor used to design the layout and content of an email campaign. It allows users to visually create email messages using drag-and-drop content blocks and layout elements.

The builder is a core tool used to construct the message that recipients will see when the campaign is delivered.

Email building also exists as its own functional area in EVA. However, when creating a campaign, the builder appears directly within the campaign setup workflow so that the message can be designed as part of the campaign creation process.

How the Builder Works

The Email Content Builder allows users to assemble an email by placing content elements into the message layout.

Each block can be positioned within sections of the email to control how the message is organized and displayed.

Content Blocks

Content blocks are used to insert elements that display information within the email.

Available blocks typically include:

Adds formatted text content.

Inserts images such as banners or product visuals.

Creates clickable call-to-action buttons.

Adds visual separation between sections.

Displays icons linking to social media profiles.

Adds spacing between content elements.

Allows custom HTML content for advanced designs.

Layout Elements

Layout elements control how content blocks are arranged within the email.

Common layout components include:

Divide the email into multiple vertical sections.

Create structured areas that contain one or more content blocks.

These layout tools help organize the message structure and maintain consistent formatting.

Preview Modes

The builder includes preview options to check how the email appears across devices.

Users can switch between:

Displays the email as it appears in desktop email clients.

Displays the email as it appears on mobile devices.

Previewing helps ensure the message layout remains responsive and readable.

Why the Email Builder Matters

The Email Content Builder allows campaigns to be designed visually without requiring coding knowledge.

Using structured blocks and layouts helps ensure messages are: