Overview

The Email Builder is the centralized workspace used to create, edit, organize, and manage reusable email templates inside EVA Conversion & Retention.

Unlike campaign-specific message editing, the Email Builder is designed for long-term template management. Templates created here can later be reused across campaigns and flows, helping teams maintain consistent branding, structure, and messaging.

The Email Builder combines:

This area acts as the foundation for email content creation throughout the EVA platform.

Step 1: Open the Email Builder

From the left navigation menu, click Email Builder.

The Email Templates page displays all existing templates available in the workspace.

This page is used to:

Each template card includes:

Search Existing Templates

Use the search field at the top of the page to quickly locate templates by name.

This is especially useful when managing larger template libraries.

Step 2: Create a New Template

Click New Template to create a new reusable email design.

A setup window appears requiring:

Template Name

Defines the internal name used to identify the template.

Examples:

Description (Optional)

Used for internal documentation or team organization.

Descriptions help clarify the template’s intended purpose.

After entering the required information, click Create Template.

The system then opens the visual email editor.

Step 3: Understand the Email Builder Interface

The Email Builder interface is divided into several functional areas.

1) Content & Styles Tabs

The left panel contains two primary editing modes:

Content

Used to build and structure the email itself.

This includes:

Styles

Used to control visual appearance across the email.

This includes design-related adjustments such as:

These two modes separate structural editing from visual styling.

Step 4: Use Content Blocks

The builder uses drag-and-drop content blocks to construct the email.

Basic Content Blocks

Available blocks include:

Text

Adds editable written content.

Used for:

Image

Adds visual assets such as:

Button

Creates clickable call-to-action elements.

Examples:

Divider

Adds visual separation between sections.

Social Links

Displays linked social media icons.

Spacer

Adds adjustable spacing between elements.

HTML

Allows insertion of custom HTML code for advanced email customization.

Unsubscribe

Adds unsubscribe functionality required for email compliance.

This block is important for maintaining proper email permission and compliance standards.

Step 5: Use Layout Elements

Below the content blocks are structural layout components.

Columns

Used to divide content horizontally.

Examples:

Section

Creates structured content containers that group related blocks together.

Sections help organize emails into clean visual areas.

Layout elements determine how content is positioned and displayed across devices.

Step 6: Understand Builder Categories

The builder includes multiple block libraries:

Basic

Contains standard editable blocks and layouts.

Pre-built

Contains ready-made content structures and reusable design patterns.

These help accelerate email creation.

Universal

Contains globally reusable elements that can maintain consistency across templates.

These categories reduce repetitive design work and help standardize communication.

Step 7: Edit Content Inside the Canvas

The center workspace is the live email canvas.

This area displays the actual email layout being built.

Users can:

Changes made inside the canvas update the email layout immediately.

Step 8: Use the Properties Panel

The right-side Properties panel controls the settings of the currently selected element.

When a block or section is selected, the Properties panel updates dynamically to display editable configuration options.

Depending on the selected element, available settings may include:

This panel acts as the detailed configuration layer of the builder.

Step 9: Switch Between Desktop and Mobile Views

The builder includes responsive preview modes.

Users can switch between:

Desktop

Displays the email as it appears on desktop email clients.

Mobile

Displays the responsive mobile version of the email.

This is critical because email layouts often behave differently across devices.

Responsive previewing helps identify:

Step 10: Use Preview & Test

The Preview & Test feature allows users to inspect the email before saving or sending.

This helps validate:

Testing before publishing reduces delivery and presentation issues.

Step 11: Save and Manage Templates

The top-right controls manage template persistence.

Available actions may include:

Save

Updates the current template.

Save as new

Creates a duplicate version while preserving the original.

This is useful when adapting an existing layout for new campaigns without modifying the source template.

Step 12: Manage Existing Templates

Each template includes a management menu with additional actions.

Available actions include:

Edit

Open the template inside the builder.

Rename

Update the internal template name.

Duplicate

Create a reusable copy of the template.

Delete

Permanently remove the template from the workspace.

These controls help teams maintain organized template libraries over time.

Step 13: Understand How Templates Connect to Campaigns

Templates created in the Email Builder are reusable assets.

When creating campaigns, users can load these templates directly into the campaign workflow instead of rebuilding emails from scratch.

This creates consistency across:

Templates therefore function as reusable building blocks for future marketing operations.

Step 14: Understand Why the Email Builder Matters

The Email Builder is one of the core operational tools inside EVA Conversion & Retention.

It enables teams to:

By combining reusable templates with drag-and-drop editing, the builder allows email production to scale efficiently without requiring coding knowledge.