Campaigns

This guide outlines how to measure campaign performance effectively after a campaign has been sent. Readers will learn to navigate the Campaigns page, locate specific campaigns, and access performance metrics that reveal how recipients interacted with the messages. Key engagement metrics covered include: • Open rate: Percentage of recipients who opened the message. • Click rate: Percentage of recipients who clicked links within the message. • Delivered messages: Total number of messages successfully delivered. • Recipient count: Total number of profiles receiving the campaign. The document emphasizes the importance of monitoring these metrics over time to gain a comprehensive view of campaign performance and to refine future campaigns based on insights gathered. Regular review of campaign performance is crucial for optimizing communication strategies and enhancing recipient engagement.

This help content provides a comprehensive guide on how to schedule or manage your campaign effectively. You will learn about: 1. Overview of Campaign Management: Understand the key actions involved, including scheduling, sending, editing, and cancelling campaigns. 2. Review Step: Learn how to access the Review page to verify your campaign setup. 3. Scheduling and Sending Options: Discover how to choose between sending the campaign immediately or scheduling it for future delivery. 4. Scheduling Details: Get instructions on specifying the send date, time, and time zone for scheduled campaigns. 5. Immediate Sending Process: Understand what happens when you send a campaign immediately, including status changes and performance metrics. 6. Editing Draft Campaigns: Learn how to modify campaigns while they are still in Draft status. 7. Managing Scheduled Campaigns: Find out how to review and adjust scheduled campaigns before they are sent. 8. Importance of Scheduling: Recognize the benefits of scheduling campaigns for optimal delivery times and better coordination. This guide ensures you can effectively manage your campaigns, allowing for better planning and execution.

This help content provides a comprehensive guide on how to select the audience for your campaign effectively. You will learn the following key steps: 1. Overview of Audience Configuration: Understand the importance of defining the audience and delivery rules during the campaign setup process. 2. Selecting the Audience: Discover how to choose the appropriate audience from lists or segments using the "Send to" dropdown. 3. Reviewing Estimated Recipient Count: Learn how to check the estimated number of eligible recipients based on the selected audience and required contact information. 4. Configuring Message Frequency Safeguards: Familiarize yourself with safeguards that prevent recipients from being overwhelmed with messages by utilizing Smart sending options. 5. Final Confirmation: Ensure all selections and configurations are correct before proceeding to the next step in the campaign setup. 6. Importance of Audience Selection: Grasp how proper audience selection impacts campaign delivery and recipient eligibility. By following this guide, you can ensure your campaigns effectively reach the intended audience while maintaining a balanced messaging approach.

This document provides a detailed guide on creating an Email or SMS campaign using EVA Conversion Intelligence. Users will learn the entire process, which includes: 1. Starting a New Campaign: Instructions on navigating to the campaigns section and initiating a new campaign. 2. Configuring Campaign Basics: How to set the campaign name, type, date, and message type (Email, SMS, or WhatsApp). 3. Selecting the Audience: Guidelines for choosing the recipients and understanding the estimated recipient count. 4. Configuring Delivery Safeguards: Options to prevent message fatigue by managing how often recipients receive messages. 5. Setting Up Tracking: Instructions for including tracking parameters to monitor engagement with the campaign. 6. Configuring the Campaign Message: How to set the subject line, preview text, sender name, and email address. 7. Designing the Campaign Content: Using a drag-and-drop editor to create the email layout with various content blocks. 8. Reviewing the Campaign: Steps to verify the configuration before sending. 9. Scheduling or Sending the Campaign: Final actions to either schedule the campaign for later or send it immediately. By following this guide, users will gain a comprehensive understanding of how to effectively create, manage, and send campaigns to their target audience.

This document provides a comprehensive guide on navigating the Campaigns page, which is essential for creating, monitoring, and managing messaging campaigns via Email or SMS. Key Learning Points: 1. Overview of the Campaigns Page: Understand the purpose and functionalities available for managing your campaigns. 2. Accessing the Page: Learn how to locate the Campaigns section from the left sidebar. 3. Performance Summary: Review key performance metrics like average open and click rates. 4. Display Options: Choose between List View and Calendar View to visualize your campaigns effectively. 5. Creating a New Campaign: Follow the steps to initiate a new campaign, including selecting the channel and audience. 6. Searching and Filtering Campaigns: Utilize the search and filtering options to efficiently manage multiple campaigns. 7. Reviewing the Campaign List: Get familiar with the details displayed for each campaign, including status and performance indicators. 8. Campaign Actions: Discover the actions available for each campaign based on its current status, such as editing or managing settings. This guide equips users with the necessary steps and insights to effectively navigate and utilize the Campaigns page for their messaging activities.

This document provides a comprehensive guide on campaign creation within EVA Conversion Intelligence, focusing on how to effectively build and send one-time email or SMS messages to a targeted audience. Key Learning Points: 1. What is a Campaign? ◦ Understand that a campaign is a manually created, one-time outbound message aimed at a defined audience. 2. When to Use a Campaign vs. a Flow: ◦ Learn to differentiate between campaigns (one-time sends) and flows (automated messages based on triggers). 3. Core Structure of a Campaign: ◦ Familiarize yourself with the four components: ▪ Channel Selection (Email or SMS) ▪ Audience Selection (Lists or segments) ▪ Content Creation (Message details) ▪ Scheduling & Delivery (Timing for sending) 4. Importance of Campaign Creation: ◦ Recognize how campaigns control communication, accelerate revenue, and provide measurable impacts. 5. Campaign Lifecycle: ◦ Understand the phases: Draft, Scheduled, and Sent. 6. Best Practices: ◦ Confirm audience accuracy, timing, and clear calls-to-action before launching a campaign. This guide equips you with the knowledge to create effective campaigns that can enhance your communication strategies.