“See Details”: Understanding Metric Breakdown Logic

“See Details” is the drill-down mechanism used in the General Overview tab to move from a high-level KPI into its underlying components.

While KPI cards show summarized values, See Details reveals how that value is built. It allows you to break a metric into its contributing parts without leaving the page.

This makes it the first step in understanding why a metric changed.

The Logic

A) “See Details” is available on KPI cards

Each KPI card includes a See Details action.

Where: On individual KPI cards in General Overview

Action: Click See Details

What happens:

This allows users to move from summary to structure instantly.

B) Metrics are broken down into contributing components

When See Details is opened, the selected metric is decomposed into meaningful sub-groups.

Examples include:

Each row represents a portion of the total KPI, allowing you to see which components are driving performance.

C) Comparison remains consistent inside the breakdown

The breakdown view follows the same comparison logic as KPI cards.

For each component, EVA shows:

This ensures that your interpretation remains consistent when moving from summary to detail.

D) The breakdown reflects the current page scope

The data shown in See Details is always aligned with:

This means the breakdown is not a separate dataset. It is a deeper view of the same data already displayed in General Overview.

Why This Matters

KPI cards tell you what changed.

“See Details” tells you what caused the change.

Without this layer, users would need to manually navigate across multiple analytics views to understand performance shifts. Instead, the breakdown provides immediate context within the same workflow.

Key Value Pillars

Immediate root-cause visibility

Instead of guessing why a metric changed, users can directly see which components increased or decreased.

Reduced navigation friction

Users do not need to switch to Product or Campaign Analytics to begin investigating. The first level of analysis happens inside General Overview.

Consistent comparison logic

The same period-over-period comparison applies at both the KPI level and the breakdown level, reducing confusion.

Faster decision-making

By isolating contributing factors quickly, users can decide whether to act on product performance, advertising strategy, or cost structure.

Pro Insight

When a KPI changes, always open See Details before moving to another tab.

This step often reveals whether the change is driven by:

Understanding this early prevents unnecessary deep dives in the wrong area.