Using Custom Labels to Segment Your Dashboard

What Is Filtering by Tag?

Filter by Tag is the workflow of using product tags as custom labels to segment and organize your reporting in Product Analytics. Tags are applied to products, then used through Group By to view products belonging to the same tag.

The Logic

A) Tags are managed in the Products section in Parent ASIN, ASIN, and SKU views

Tags can be created or added to products in these views from the Product Analytics page.

B) Tags must be enabled as a table column before you can review them in the Products section table

To display tags:

Switch to Table view
Click Columns
Select Tag
Click Apply. After this, the Tag column is displayed and you can see tags by name or color coding.

C) Tags are assigned through the Tag column interaction

To assign tags:

Hover your cursor over the tag square for a product
Click Add a tag when it appears
In the pop-up window:
- Search an existing tag by the search tab, or
- Create a new tag using a name and color coding
- Review existing tags shown in the lower portion of the pop-up window

D) Group By is used to segment products by tag

To segment products:

Open Group By
Select or search Tag
This shows your tags and the products that belong to each tag group.

E) Cards view supports tag visibility but not tag creation

Tags are visible in Cards view, but tags cannot be created or added there. Tag assignment must be done in Table view.

Key Value Pillars

Segment products into custom groups for clearer reporting
View products with the same tag together using GROUP BY
Reduce manual scanning by organizing products into labeled sets
Make table-based reviews clearer by enabling Tag as a column

Pro-Insight

⚠️ Enable the Tag column first, then apply tags in TABLE view. Once your tags are applied, use GROUP BY with Tag to review performance by tag group instead of reviewing products one by one.