Columns Tab in Product View
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What Is the Columns Tab in Trends Overview?
Columns lets users control which metrics appear in the Products table. It helps prevent metric overload and keeps the table focused on the comparison you want to make.
The Logic
- Where: Available from Table View in the Products section
- Action: Click Columns to add additional metrics to the table
Presets window (Columns presets)

Users can create and save presets from the Presets window:
- Presets may be default or fully customizable
- Default preset categories:
- All columns
- Performance
- Efficiency
- Conversions
- Other
- Clicking a default preset auto-selects relevant metrics
- You can add extra metrics to a default preset
- Save your preset: Preset Name then Save Current
- Saved presets remain available for future use
Key Value Pillars
- Make comparisons easier by showing only decision-relevant metrics
- Standardize recurring reviews with saved presets
- Support different teams with different metric sets
- Create more usable exports by keeping tables consistent
Pro-Insight
⚠️ Create one Top/Bottom Products preset with only the most decision-relevant columns, and reuse it for every weekly review.