Campaign Status Definitions (Draft / Scheduled / Sent)

What Are Campaign Statuses?

Campaign statuses indicate the current stage of a campaign in the campaign lifecycle. Each campaign moves through different statuses as it is created, scheduled, and delivered.

Statuses help users quickly understand whether a campaign is still being configured, scheduled for delivery, or already sent.

Campaign Status Types

Draft

A campaign is in Draft status while it is being created or edited.

Draft campaigns are not yet scheduled or sent and remain fully editable. All campaign settings can be modified during this stage, including:

Campaigns remain in Draft status until the Schedule or send action is performed.

Scheduled

A campaign moves to Scheduled status when it has been configured and assigned a future send time.

Scheduled campaigns are queued for delivery and will automatically be sent at the specified date and time.

While a campaign is scheduled, certain elements may still be editable depending on system rules, but the campaign is already prepared for delivery.

[Insert Screenshot: Campaign list showing a campaign with Scheduled status]

Sent

A campaign moves to Sent status after it has been successfully delivered to recipients.

Once a campaign is sent, its message content and configuration cannot be modified. Instead, the campaign becomes available for performance monitoring and reporting.

Metrics such as open rate and click rate begin to populate after recipients interact with the message.

[Insert Screenshot: Campaign list showing a campaign with Sent status]

How Campaign Status Changes

Campaign status changes based on actions performed in the campaign workflow.

Typical status progression follows this sequence:

Draft → Scheduled → Sent

However, if a campaign is sent immediately, it may move directly from Draft to Sent.

Why Campaign Status Matters

Campaign statuses help users:

Statuses also ensure that sent campaigns remain unchanged so that performance data reflects the exact message that was delivered.