Campaign Performance Metrics Overview

What Are Campaign Performance Metrics?

Campaign performance metrics measure how recipients interact with a campaign after it has been delivered. These metrics provide insights into message delivery, recipient engagement, and overall campaign effectiveness.

Performance metrics become available once a campaign has been sent and recipients begin interacting with the message.

Where Performance Metrics Appear

Campaign performance metrics are available within the campaign details view.

When a campaign with Sent status is opened, EVA displays engagement indicators and delivery statistics that summarize how recipients interacted with the campaign.

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Core Campaign Metrics

Several key metrics are used to evaluate campaign performance.

The number of messages successfully delivered to recipients.

The total number of profiles who received the campaign.

The percentage of recipients who opened the message.

The percentage of recipients who clicked a link within the message.

These indicators provide a general overview of how recipients responded to the campaign.

How Metrics Are Calculated

Campaign performance metrics are calculated using recipient interaction data.

For example:

Because engagement can occur after the message is delivered, performance metrics may continue updating as recipients interact with the campaign.

Why Performance Metrics Matter

Campaign metrics help teams understand how well a campaign performed and how recipients responded to the message.

By analyzing these metrics, teams can evaluate:

These insights help guide improvements in future campaigns.