Overview

The Audience section is where customer profiles are organized and prepared for campaign targeting inside EVA.

Instead of using a single recipient list, EVA separates audience management into three connected structures:

These tools are used throughout campaigns, flows, and automation workflows to control who receives messages.

The Audience section allows teams to:

Step 1: Open the Audience section

From the left navigation menu:

Inside this section, you will see:

Each subsection serves a different audience management purpose.

Profiles

Step 2: Understand the Profiles page

The Profiles page contains all customer profiles stored inside EVA.

This acts as the master customer database used by Lists and Segments.

At the top of the page, EVA displays summary metrics including:

You can also access:

These controls help monitor overall audience health and subscription status.

Explore Profiles

The lower section of the page contains the Explore profiles table.

Here you can:

The table includes information such as:

Profiles represent the foundational audience layer inside EVA.

All Lists and Segments are built using these profiles.

Lists

Step 3: Use Lists for fixed audiences

The Lists section is used to create manually controlled groups of profiles.

Lists are static audiences, meaning profiles remain inside the list until manually added or removed.

At the top of the page, EVA displays:

Below this area, the Explore lists table displays all created lists.

The table includes:

You can also:

List actions

Each list includes an action menu.

Available actions include:

This allows users to open or remove lists directly from the table.

Step 4: Create a new list

To create a new list:

The new list will immediately appear inside the Lists table.

Lists are commonly used for:

Step 5: Import lists from external sources

The Import List button allows audiences to be imported into EVA.

Available import sources include:

This makes it possible to migrate existing audiences into EVA without rebuilding them manually.

Step 6: Manage list members

Opening a list displays the List Members page.

Inside this view you can:

This page becomes the operational workspace for maintaining the audience.

Step 7: Import profiles into a list

To bulk upload users into a list:

You can also download the provided import template before uploading.

During import:

After upload, the imported profiles become available throughout EVA.

Step 8: Add profiles manually

The Add Profile panel allows individual subscribers to be added manually.

Required and optional fields may include:

You can also configure consent settings such as:

These consent controls determine whether the profile can legally receive marketing communications.

After completion:

The new subscriber is then added to the list and stored inside EVA Profiles.

Segments

Step 9: Use Segments for dynamic targeting

The Segments section is used to create automated rule-based audiences.

Unlike Lists, Segments update automatically when profile behavior changes.

At the top of the page, EVA displays:

The Explore Segments table includes:

Users can also:

Segments are primarily used for:

Step 10: Use the Segment Library

The Segment Library provides pre-built audience templates.

These templates help users quickly create common audience types without manually building logic.

Available examples include:

Each template includes:

This allows marketers to deploy audiences much faster.

Step 11: Preview a segment template

Selecting Preview template opens a detailed segment preview.

This screen displays:

Segment Setup

Audience Preview

The right panel shows:

This allows users to validate the targeting logic before creating the segment.

Users can then:

Step 12: Create a segment from templates

To create a segment:

Available configuration fields include:

EVA also displays:

After configuration:

The segment will then begin computing its audience automatically.

Step 13: Use the Segment Builder

The Segment Builder is EVA’s advanced audience logic editor.

This tool allows fully custom rule-based audience creation.

The interface includes:

Criteria Library

Available rule categories include:

Examples of available criteria:

Segment Logic Area

The main workspace allows users to define matching conditions using logical structures.

Rules can be combined using operators such as:

Example logic:

This makes it possible to create highly targeted behavioral audiences.

Segment Metadata

At the top of the builder, users configure:

Saving the Segment

After building the audience logic:

The segment will then compute dynamically using the defined rules.

Why Audience Management Matters

Audience management directly affects:

Using Profiles, Lists, and Segments correctly ensures that campaigns reach the intended recipients with the appropriate messaging and timing.