Release Note 22 Oct, 2021
Similar Products Pricing
With the latest feature of Eva, you can now both monitor and compete with similar ASINs. This is a handy feature especially for private labels who want to keep a close watch on substitute products and compete with these substitutes to increase their own sales.
1. To use this feature, go to the pricing management page. Find the ASIN for which you want to enable ‘Similar ASIN Pricing’ by filtering the ASINs.
2. Click on the “Pricing Actions and Analytics” button for the chosen ASIN. Please note that pricing must be “enabled” for the ASIN in order to use the “Similar ASIN Pricing” feature. Please see Figure 1 below.
3. Once the “Pricing Actions and Analytics” screen is open, go and click on the “Similar Products Pricing” tab. Please see Figure 2 below.
4. You have to add the products with which you want to compete or you want to monitor. To do so, go and click on the “+ Add New/ Search” button on the upper right side. Please see Figure 3 below. Please note that you can add maximum three ASINs.
5. Once you add similar products, “Similar Products List” will be displayed below.
6. Similar Products are listed with detailed information, which respectively are “Product name” and “ASIN“, “Sales Rank (BSR)”, “Listing Price“, “Competition Rate”, “Potential Max. Price“, the chosen “date” on the chart. Please see Figure 4 below.
7. When you click on an ASIN, you can also see further details such as “product dimensions”, “Parent ASIN”, and Link to the “Parent ASIN Page”. Please see Figure 5 below.
8. On the rightmost side of each ASIN row, there is a “delete” button as “X”. You can discard the chosen ASINs any time you want. Please see arrow 1 in Figure 6 below.
9. You can “Compete” with or “Monitor” each ASIN. To do so, use the toggle for the related ASIN. Please note that you can compete with chosen ASINs and just monitor the rest of the added ASINs. Please see arrow 2 in Figure 7 below.
10. When you choose to compete, a pop-up screen will appear. On this screen, you are required to enter a value for “Percentage” and choose an option for “Percentage Calculation Option“.
Please note that the percentage value can be between 1 and 99 and the ‘Percentage Calculation Options’ are “above” and “below”, which means you will lower or increase your competition max price on a certain percentage based on the listing price of your competitor. Please see Figure 7 below.
11. Fill in the required fields and click “Calculate”.
12. You can update your competition rate anytime you want by clicking on the “Update” button under the “Competiton Rate” column. Please see Figure 8 below.
13. If your potential max price is not between your min and max price, you can save this potential max price for future calculation; however, it will not be used by Eva as a valid price. Please see Figure 9 below. Indicating this, there will be a “NA” symbol next to the potential price. When you hover over the “NA” symbol, you will see the explanation. Please see Figure 10 below.
15. Once you calculate the Potential Max price for the ASINs with which you want to compete, the lowest “Potential Max Price” is determined as the “Competition Max Price” for the competition. This price is marked with a star and displayed in green color. Please see arrow 1 in Figure 11 below.
16. You can also track the current Max price on the upper right side. Please note that the listing price of the competitors will be extracted every six hours from Amazon and each max price will be calculated with the most up-to-date figures. Please see arrow 2 in Figure 11 below.
17. It is possible to track all the relevant data with the interactive chart. On the chart, the relevant data over the last thirty days is displayed, starting from the day you add a similar product to your list. On this chart, the competition is illustrated with ⯁ shape, and monitoring is illustrated with ■ shape.
18. You can hover over a day and a pop-up list, showing your sales price and your competitors’ sales price, will appear. When you click on the date, you can also see the “Similar Products List” for the chosen day down below. Please see Figure 12 below.
In relation to the competition max price, there is a new symbol added to the SKU Pricing and Buy Box Chart. When you win the Buy Box with your “competition max price”, it is symbolized with a green star on the chart. When you hover over the start symbol you see the detailed information on a pop-up text. Please see Figure 13 below.
