Simplest Way to Start Using Eva!

You may be new to Eva or you are looking for solutions to enable pricing management for your products.

Whether you are a brand, agency or reseller, this article will show you exactly how to easily enable enable dynamic pricing in bulk!

There are just 3 steps you need to complete to have Eva start dynamically pricing your products (set product cost, set min price & enable dynamic pricing).

However, this guide will explain additional features to have more control of your pricing management solution using Eva.

Getting Started

After your account has been created, your store is connected to the Eva platform, and your data has been synced, you need to log in to your account.

First, you need to hover over to the menu on the left side of the app and click on “Pricing Management” page

See Figure 1 below.

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Figure 1 – Pricing Management Page

Uploading your prices in bulk means that you don’t have to enter your cost and min price information one-by-one, but instead do it on an Excel sheet easily and upload it to the Eva platform.

To create a template, hover on the “Request Template” button. And choose “Pricing Template as Excel“.

See Figure 2 below.

Image 30
Figure 2 – Template

Depending on your SKU count, the template will automatically generate & be ready to download. This process could take as much as 30 seconds to generate.

Meanwhile, you will see “In Progress” while your template is getting ready.

See Figure 3.

Image 31
Figure 3 – Progress

Once the request is completed, the button will turn into the “Download Template” button.

To download the created template for your store, click the “Download Template” button.

See Figure 4.

Image 32
Figure 4 – Download Template

The template has three sheets which are “HELP“, “Example“, and “Bulk Update“.

The “Bulk Update” sheet is the one you should make changes to.

See Figure 5 below.

Image 33
Figure 5 – Bulk Update

The 3 Required Sections To Update Pricing Management In Bulk

There are 3 required columns that will need information in them to enable dynamic pricing.

The first step is to enter only the min price, product cost, and enable dynamic pricing.

This way, Eva calculates the max price. And since you entered cost, you will be able to get the accurate profit analytics data.

How To Enter Information Into The Required Columns

1. Enter your min price in the “F” column

2. Enter your product cost information in the ”J” column.

3. Enter “Y” in the ”U” column to enable repricing.

See Figure 6 below.

Image 34
Figure 6 – Enable Pricing 1

How To Enable Pricing Management By ROI

Alternatively, you can enable ROI-based pricing management by entering the product cost, the desired ROI and enable dynamic pricing.

This way your min. price and max. price will be calculated automatically by Eva, and since you entered cost, you will be able to get accurate profit analytics data.

How To Enable Pricing Management By ROI

1. Enter your product cost in the “J” column

2. Enter your desired ROI(%) in the ”K” column.

3. Enter R in the ”M” column.

4. Enter “Y” in the ”U” column to enable repricing.

See Figure 7 below.

Image
Figure 7 – Enable Pricing 2

How To Enable Pricing Management By Margin

If you are not working with ROI-based returns, you can enable margin-based returns.

All you need to do is to enter the product cost, the desired Margin and enable dynamic pricing.

This way your min. price and max. price will be calculated automatically by Eva, and since you entered cost, you will be able to get accurate profit analytics data.

How To Enable Pricing Management By Margin

1. Enter your product cost in the “J” column

2. Enter your desired Margin(%) in the ”L” column.

3. Enter M in the ”M” column.

4. Enter “Y” in the ”U” column to enable repricing.

See Figure 8 below.

Image 1
Figure 8 – Enable Pricing 3

The Other “Not Necessary” Columns To Have More Control Of Your Amazon Data

Now, if you’re wanting to unlock the true power of Eva’s pricing management solution, you can fill in other cells in corresponding columns such as N, S & T.

By being able to have this flexibility, Eva gives you the ability to make bulk pricing changes easily & accurately.

Here’s The Other “Not So Used” Columns On The Pricing Spreadsheet

  • Maximum Price
  • Minimum Advertised Price
  • Fixed Price

Maximum Price (Column 7)

This is used for determining a maximum price for Eva, so she will never go above that number.

Minimum Advertised Price (Column 8)

This is used for the stores that use “Minimum Advertised Price“, Eva has a very handy feature.

You can easily set MAP price and even schedule the time slots when you want to apply min price instead of MAP price.

Fixed Price (Column 9)

By setting a “Fixed Price”, your price will be fixed to the desired amount until you disable the setting. 

For Eva to analyze your data and start repricing, you have to upload the template you made changes to.

To do so, hover on the “Upload Template” button on the ”Pricing Management” page.

There, you will see four template options. Select Pricing Template as Excel option.

See Figure 9 below.

Image 2
Figure 9 – Upload Template

Once you selected the template, a pop-up screen will appear. Drag or browse and select your file here. The process takes a while depending on the number of listings you have.

See Figure 10 below.

Image 3
Figure 10 – Upload Template

The upload status is shown on the right side of the pop-up screen.

If there are any failed SKUs, you can download these SKUs by clicking on the “Download Failed SKUs” button.

Make any necessary changes and upload them again by following the same steps.

See Figure 11 below.

Image 4
Figure 11 – Upload Template

After entering all the data, Eva will start dynamically pricing and calculating accurate profit analytics.

NOTE: Dynamic Pricing only works when the product is in stock!

Need More Help? Let Our Team Guide You To Success!

You can always contact Customer Success at any point via email, phone, or in-app chat on the Eva website or inside our platform.

Alternatively, you can book a strategy session with our team by choosing a time slot below. Simply select a convenient time for you, enter your details & tell us more about what you’d like to talk about.

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