Compete with Amazon
You can configure your competition with Amazon Buy Box by the “Compete with Amazon” setting on Eva.
This is useful for sellers that would like to compete with Amazon brands with customized settings!
We provide you to configure the competition both on the store level or SKU level!
Compete with Amazon Setting on Store Level
To apply the feature, go to the “Pricing Management” page and click on “Store Level Settings“. A pop-up screen will appear, then select the “Other Pricing Settings” on the screen. See Figure 1
There you can configure the setting based on your business decision. As you can have both FBA and FBM listings on your store, you can set the rule separately. To activate the rule toggle on the FBA Listing or FBM Listing, even both. You can set your price above, below, or equal by a value percentage or amount compared to the Amazon Buy Box price.
Once finished make sure to click on the “Save” button to apply your settings.
Compete with Amazon Setting on SKUs Level
To activate this setting you will need to go to the “Pricing management” of the platform. Find the item you want to configure Compete with Amazon setting and click on “Pricing Settings“. See Figure 2
A pop-up screen will appear, there you can toggle the “Compete with Amazon” box to configure the rule accordingly to your business strategy. You can set your price above, below, or equal by a value percentage or amount compared to the Amazon Buy Box price. See Figure 3
Please, make sure to click on the “Save” button to apply your settings.