Buy Box Matching

In order not to go into a Pricing War with your competitor, you might consider sharing the Buy Box with other sellers. To enable “Buy Box Matching” for your SKUs, you can click on the “Pricing Settings” button right below the “Set Current Price” in each SKU row. Please see Figure 1 below.

Image 19
Figure 1 – The SKU row and the Pricing Settings button

In the “Competitive Pricing” section, you can click on “Enable Buy Box Matching” to open the percentage slider and set a “Min. Buy Box Ownership” percentage. See Figure 2.

Please make sure you click on “Save” to set your desired settings.

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Figure 2: Enable Buy Box Matching settings

First, Eva will achieve the Buy Box Ownership percentage that is set. Second, Eva will start sharing the Buy Box with other competitors on your listing.

You can see the percentage of Buy Box Ownership by clicking on the “Pricing Actions and Analytics” button on the SKU you are trying to make settings. Please see Figure 3.

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Figure 3 – Pricing Actions and Analytics Button

On the “Pricing Action and Analytics” page, you will find the current “Buy Box Ownership” percentage. Please see Figure 4.
Note: We show 18 hour-Buy Box Ownership percentage. Keep in mind that the time range between 00:00-06:00 is excluded from the Buy Box Ownership calculation.

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Figure 4 – Buy Box Ownership percentage

By clicking on “Store Level Settings“, you can also apply Buy Box Matching for your entire store. See Figure 5.

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Figure 5: Store Level Settings

You can find the Toggle in the “Other Pricing Settings” area of the pop-up screen. By clicking on “Enable Buy Box Matching”, the “Buy Box Ownership Level” slider will be shown and allow you to input your setting. See Figure 6.

Please make sure you click on “Save” to set your desired settings.

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Figure 6: Enable Buy Box Matching at Store Level Settings

Please note that the settings made on your individual SKU will override store-level decisions.

P.S. Buy Box Matching is a feature Eva offers, after achieving “x%” of Buy Box ownership, Eva starts matching with the Buy Box price, instead of decreasing the price to own the Buy Box, if your Buy Box Matching feature is enabled, and if your price is the same with the Buy Box price, the label will show as “Buy Box Match”,  If you are not using the Buy Box Matching feature, and your price is the same as the competitor or the Buy Box is rotating between you and your competitor, then Eva will show as a Buy Box Sharing label in Pricing Management.

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