SMS Content Blocks & Personalization Variables
What are SMS content blocks?
The SMS Template Editor provides tools that allow users to build messages using different content elements. These elements help structure the message and add dynamic information that can change for each recipient.
Content blocks allow SMS templates to remain reusable while still adapting message content based on customer data.
The editor includes several tools that help users build messages efficiently.
Text content
The primary content element in an SMS message is text. This is where the main communication is written.
Text content typically includes the message that the recipient should read and act upon. Because SMS messages have character limits, text is usually written in a short and direct format.
Text content can include promotions, reminders, notifications, or other campaign messages.
Personalization variables
The SMS editor allows users to insert personalization variables directly into the message.
Variables are placeholders that automatically insert customer-specific information when the SMS is delivered. This allows the same template to produce personalized messages for different recipients.
For example, a variable may insert a recipient’s name or other data stored in the system.
Personalized SMS messages help increase engagement because the message feels more relevant to the recipient.
Emoji support
The editor also provides the option to insert emojis into the SMS message.
Emojis can help messages feel more conversational and visually engaging. They are often used in marketing messages to highlight promotions, announcements, or calls to action.
However, emojis should be used carefully because certain characters may affect SMS encoding and message length.
Combining content elements
SMS templates can combine text, variables, and emojis within the same message. This allows users to create messages that are both personalized and engaging while still keeping the structure simple.
For example, a message may include:
- a personalized greeting using a variable
- the main message written in text
- an emoji to highlight a promotion
By combining these elements, SMS templates can remain reusable while still adapting to individual recipients.