Segment Library

The Segment Library provides a collection of predefined audience segments based on common customer behaviors. These segments help teams quickly identify important groups within their audience without needing to build segmentation rules manually.

Instead of creating segments from scratch, users can explore the Segment Library to find ready-to-use audience groups that reflect typical marketing scenarios.

What the Segment Library Contains

The Segment Library includes predefined segments designed to represent common customer states and engagement patterns. These segments are built using behavioral and profile data stored in EVA.

Examples of segments that may appear in the library include:

Each segment represents a specific type of customer group that marketers frequently target in campaigns.

Segment Cards

Segments in the library are displayed as cards, each representing a predefined audience.

Each card typically includes:

This layout allows users to quickly scan available segments and understand the size of each audience.

Segment Actions

Each segment card provides actions that allow users to interact with the segment.

Common actions include:

View

Opens the segment details so users can review the profiles that belong to the audience.

Recompute

Recalculates the segment membership using the latest available profile data.

Delete

Removes the segment from the library if it is no longer needed.

Why the Segment Library Is Useful

The Segment Library helps teams speed up segmentation workflows by providing prebuilt audience definitions.

This allows marketers to:

By using the Segment Library, teams can focus more on campaign strategy rather than manually configuring every audience rule.