Profile Status Logic: Active vs Suppressed Profiles

In EVA Conversion Intelligence, each customer profile has a communication status that determines whether the contact can receive marketing messages.

The Profiles dashboard separates contacts into two primary states:

Understanding this distinction is important because only active profiles are eligible to receive communications through campaigns or automation flows.

Active Profiles

Active profiles represent contacts who are currently eligible to receive marketing communications.

These profiles can be included when sending:

A profile is considered active when the contact has not opted out of communication channels and no suppression rules apply.

Active profiles appear in the Active Profiles counter at the top of the Profiles page and remain available for audience targeting.

Suppressed Profiles

Suppressed profiles represent contacts who cannot receive marketing communications.

Suppression prevents messages from being sent to contacts who have opted out or who should not receive marketing messages due to compliance rules.

Common reasons a profile may become suppressed include:

When a profile is suppressed, EVA automatically excludes the contact from campaigns and flows to prevent unauthorized communication.

Viewing Suppressed Profiles

The Profiles page provides a dedicated option to review suppressed contacts.

Users can access these records by clicking View suppressed profiles from the dashboard area.

This allows teams to:

Why Suppression Matters

Suppression plays an important role in maintaining compliance and audience quality.

By automatically excluding suppressed contacts from campaigns, EVA helps teams:

For this reason, suppression is handled automatically and is applied across all campaign and automation targeting.