Manual profile creation allows users to add individual contacts directly to the EVA audience database. This feature is useful when a contact needs to be added without relying on external synchronization or automated sign-up processes.

Profiles created manually behave the same way as profiles imported from integrations or sign-up forms. Once created, the profile can be included in campaigns, lists, segments, and automation flows.

When Manual Profile Creation Is Used

Manual profile creation is typically used in situations where a contact needs to be added directly by a user. For example:

This allows teams to ensure the audience database contains the contacts required for marketing activities.

Creating a Profile

Profiles can be created from the Profiles page.

Users can create a new contact by clicking + New Profile in the top-right area of the page. This action opens the profile creation window.

The creation window contains the fields required to define a new contact.

Profile Information Fields

When creating a profile, users can provide the following information:

The email address typically serves as the primary identifier for the profile within the audience database.

Marketing Consent Settings

During profile creation, users can also define the contact’s marketing permissions.

These permissions determine whether the profile can receive marketing communications.

Available options include:

If these permissions are enabled, the profile becomes eligible to receive marketing messages through the selected channel.

Profile Availability After Creation

After the profile is created, it immediately becomes part of the Profiles table and can be used across the platform.

The newly created profile can then be:

This ensures that manually created contacts behave consistently with all other audience profiles.