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Grouping Products by Different Categories

Grouping Products by Different Categories

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Grouping reorganizes products so you can analyze performance patterns at different levels. It helps you review results by Brand, Tag, Parent ASIN, ASIN, or SKU and uncover patterns that are hidden in a flat list.

The Logic

Article image
  • Where: In the Products section controls as Group By
  • Action: Click Group By and select one grouping level:
    • Brand
    • Tag
    • Parent ASIN
    • ASIN
    • SKU

After grouping is selected, EVA reorganizes the product dataset into the selected aggregation level using the same scope, time window, and filters.

Key Value Pillars

  • Reveal portfolio patterns (brand-level, tag-level, parent listing)
  • Prioritize bigger opportunities by acting at the right level
  • Improve root-cause analysis by starting broad then drilling down
  • Create clearer reports because grouped results match how assortments are discussed

Pro-Insight

⚠️ Start by grouping Parent ASIN to evaluate product families. If a parent is weak, the fix is often strategic, not just a single SKU issue.

Grouping Products by Different Categories | Eva Help