What Is Tagging?

Tagging is a way to assign custom labels to your products so you can group and organize them for reporting in Product Analytics. A tag is a name + color-coded label that you attach to products in Parent ASIN, ASIN, or SKU views. Once applied, tags help you review performance by group (for example: Hero Products, Clearance, High Margin, or Seasonal) instead of scanning products one by one.

Why Tagging Matters

Tagging helps you:

Step 1: Open Trends Overview and go to Products section

From the Product view of your Trends Overview page, you can create a product tag or add an existing tag for your product in Parent ASIN, ASIN, and SKU views. Tags are managed from the Products section when you are working in these views.

Step 2: Make sure the Tag column is visible in Table view

To view tags in the Products section in Parent ASIN, ASIN, and SKU views, you must enable the Tag column:

After you click Apply, the Tag column becomes visible in the table.

Step 3: View existing tags on products

If a product already has tags, the Tag column will display them either by name or by color coding. You can still create or add additional tags.

Step 4: Add an existing tag or create a new tag

To create or add tags to a product:

In the pop-up window, you can:

After you add or create the tag, it appears in the Tag column for that product.

Step 5: View tagged products using Group By

Use Group By to view your existing tags and the products that have each tag:

This groups products by the tag you created so you can view which products belong to each tag.

Step 6: Understand the Cards view limitation

Tags are visible in the Cards view, but tags cannot be added or created in this view. To add or create tags, use Table view and the Tag column workflow.