Global Styles & Template Styling

Overview

The Styles tab in the Email Builder allows you to define the overall visual appearance of your template.

While individual content elements can be styled separately, the Styles tab provides a centralized way to control the design of the entire template. This helps maintain consistency across all sections of the email and reduces the need to style each element individually.

Understanding how global styling works is important for building visually consistent and scalable email templates.

What are global styles

Global styles are template-level design settings that apply across multiple elements in the email.

Instead of configuring styling for each block separately, global styles allow you to define shared visual rules such as:

These settings create a unified design system for the template.

Where to access styles

Global styles are managed from the Styles tab in the Email Builder.

When selected, this tab provides controls for adjusting the visual properties of the template.

Changes made here affect the overall appearance of the email rather than a single selected element.

What can be styled

The Styles tab allows you to control key visual aspects of the template, including:

Typography

Defines how text appears across the template, including:

Colors

Controls the color system of the email, such as:

Buttons

Defines the default styling for buttons, including:

Spacing

Controls how space is distributed across the template, helping maintain consistent visual balance.

How global styles work with content

Global styles act as a baseline for the template.

This means:

This balance allows both standardization and flexibility.

Why global styling matters

Using global styles helps you:

Without global styling, templates can become inconsistent and harder to manage over time.