Using Columns Button in Campaign Analytics
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Why Using Columns Button?
Columns is the control used in Table view to add additional metrics to the Advertising Overview table so you can validate and compare campaigns using the metrics you care about.
The Logic
A) Where “Columns” is used?
- Columns is used in the Advertising Overview section when you are in Table view
B) What happens when you click Columns?
- Click Columns to add additional metrics to the table
- After adding metrics, the table updates to display the new columns for each campaign row
C) Why it matters for comparisons?
- Use Columns to make sure the table includes the metrics you want to compare
- Then select two campaigns and open Comparison View to compare those campaigns
Key Value Pillars
- Adds additional metrics for deeper validation
- Keeps the table aligned with your analysis goal
- Makes comparisons more meaningful because you review the right signals
- Supports cleaner reporting because the table reflects your chosen metric set
Pro-Insight
⚠️ Before using Comparison View, set your table view metrics using columns so you already know which metrics matter for your decision.