What Is EVA Conversion Intelligence?
EVA Conversion Intelligence is a customer communication management software inside EVA Brand Flow. It is designed to manage Shopify customer data and use that data to create email and SMS campaigns.
The objective of EVA Conversion Intelligence is operational:
- Retrieve customer data from Shopify
- Organize that data inside EVA
- Use the synchronized data to create targeted email campaigns
- Use the synchronized data to create targeted SMS campaigns
Shopify acts as the system of record for customer and order data.
EVA Conversion Intelligence acts as the execution environment for communication workflows.
The Logic
A) Shopify provides the customer data
Customer profiles, purchase data, and behavioral activity originate from Shopify.
B) EVA Conversion Intelligence uses that data
Once synchronized, the data becomes usable inside EVA for:
- Campaign creation
- Flow automation (automated messaging sequences that run based on triggers extracted from Shopify)
- Audience organization
C) Campaign execution happens inside EVA
While Shopify stores the data, campaign logic and messaging workflows are built and managed inside EVA Conversion Intelligence.
What This Means Operationally
EVA Conversion Intelligence separates:
- Data storage (Shopify)
- Communication execution (EVA)
This allows customer data to remain centralized in Shopify while communication logic is structured inside EVA.
Key Value Pillars
Shopify-Based Data Control
All campaign targeting relies on Shopify customer data, ensuring consistency between your store activity and messaging logic.
Email and SMS in One Workspace
Both communication channels are managed inside the same module.
Structured Audience Organization
Customer data can be organized before sending campaigns through Lists and Segments.
Campaign and Automation Support
Supports both one-time campaigns and trigger-based flows (flows execute automatically based on Shopify-derived triggers rather than being sent manually as a one-time campaign).
Pro-Insight
⚠️Campaign performance depends entirely on Shopify data being correctly connected and synchronized. Before building audiences or automation, always verify that your Shopify connection is active.