EVA Conversion Intelligence Menu Overview

The EVA Conversion Intelligence dashboard is structured into dedicated tabs. Each tab represents a specific communication workflow.

The available sections include:

The Logic

A) Campaign supports one-time messaging

Users can create, edit, and view campaigns.

B) Flow supports trigger-based automation

Flows are built using triggers extracted from Shopify.

C) Builders support content creation

Email Builder and SMS Builder allow message creation.

D) Audience supports customer organization

Audience enables list and segment creation.

Each tab separates workflow stages while using Shopify-synchronized data.

Campaign Tab

Used for:

Campaigns are one-time sends.

Flow Tab

Used for adding campaign flows.

Flows use triggers extracted from Shopify.

Instead of manually sending a message, the system executes messaging based on predefined triggers.

Email Builder Tab

Used to create email content.

Email templates built here can later be used inside campaigns or flows.

SMS Builder Tab

Used to create SMS content.

SMS messages created here can be used inside campaigns or flows.

Audience Tab

Used to create and manage customer groupings.

Audience supports:

These structures control who receives campaigns or flows.

Key Value Pillars

Each communication function is separated into a dedicated tab.

Flow automation relies on Shopify-based triggers.

Lists and segments define recipients before campaign execution.

Pro-Insight

If you are building a one-time message, use Campaign page. If you want messaging to execute automatically based on Shopify triggers, use Flow page.